Tuesday, 5 March 2013

Media AM - RAC, Northern and Shell, Virgin, Unilever, Paddy Power

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Media AM Bulletin
 
 
 
*   Latest News
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RAC: has appointed both Mindshare and Unique to handle its media business
RAC splits media account between Mindshare and Unique
Maisie McCabe, 05 March 2013

RAC, the breakdown service, has appointed Mindshare and the digital media specialist...

  
TV Pick: Northern & Shell takes on market-leading rival TV Choice
Northern & Shell hits the newsstands with TV Pick launch
Louise Ridley, 05 March 2013

The first issue of Northern & Shell's weekly listings magazine TV Pick...

  
Nigel Gilbert: former Virgin Media chief marketing officer (pic Steve Orino)
Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos
Alex Brownsell, 05 March 2013

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with...

  
Unilever: in-store promotions deliver '50% higher ROI'
Unilever reappraises approach as in-store promotions beat social-media ROI
John Reynolds, 05 March 2013

Unilever;s return on investment from in-store promotions can be as much as...

  
Paddy Power: 'apologises' in the press
Paddy Power runs parody ad apologising to Premier League footballers
John Reynolds, 04 March 2013

Paddy Power has said "sorry" in the national press after it ruffled...

  
Say Media: launches xoVain beauty site
XoJane founder and Say Media launch bold beauty site
Staff, 05 March 2013

US publishing doyen Jane Pratt, founder and editor-in-chief of xoJane.com, and Say...

  
GREAT: campaign created by Mother
Procurement accused of 'rupturing' Whitehall marketing departments
Matthew Chapman, 05 March 2013

The Government Procurement Service (GPS) has allegedly created 'ruptures' within Whitehall's marketing...

  
*   Also in the News
*
Is traditional TV advertising still good value for money?
28 February 2013
Blackhurst puts focus on ads at seven-day Indy
28 February 2013
Arif Durrani: Google's Squared is another welcome media boost
Arif Durrani, 28 February 2013
Product launches could turn your brand into one big joke on social media
Russell Davies, 28 February 2013
Inside... Ad2One
28 February 2013
Is this outdoor's new Route to ad success?
28 February 2013
Things we like
28 February 2013
 
 
Blogs
You have to see what the customer sees, feel what the customer feels, know their truth to get it right.
Sue Unerman

I spent some of this morning in the inspiring company of Mat Hunter, Chief Design Officer at the Design Council...

Twitter by candlelight
Sue Unerman

Twitter by candlelight - highly recommended in case of emergency, keep your iPad charged.

The ABC Regional Publications Multi-platform report [infographic]
Polly Becker

ABC have created an infographic to represent yesterday's Regional Publications Multi-platform report. The graphic shows that there has been huge...

I predict a big data riot
John Carroll

Who owns the data we personally generate every day, the digital traces we leave behind each second? This "big data"...

Please, can we get some perspective on industry numbers?
James Grant - VINDICO

It was a busy Tuesday at Thinkbox towers last week – as well as telling us why, in their humble...

While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art
Louise Chunn

One of the first things that crops up in conversation is the language of digital. The word content is over-used...

Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

What on earth do you wear to a Disrupterthon ?
Sue Unerman

I went to my first "Disrupterthon" last week. When I told one colleague that this was where I was...

 
 
Jobs of the Week

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Excellent salary plus Bonus, London

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up to £45,000 (dependant on experience) + Commission, London

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£25k plus 25% bonus opportunity OTE £31k, Richmond

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40-43k base with 30k OTE Uncapped + £4200 car allowance and the full benefits package, Central London

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