| | |  | | | | | | | Steve Auckland is returning to take the helm of Metro newspaper, a brand he left in March 2011 having run the operation for nine years. | | | | | | | | | |  | | | | | | | In a media first, PlayStation has taken a double page ad on pages two and three of The Sun today and apologised to the paper's topless model star Rosie, who has been "bumped" to page five. | | | | | | | | | |  | | | | | | | Gary Barlow, the 'X Factor' presenter and former Take That frontman, has performed with Aleksandr Orlov to mark the one-year anniversary of Comparethemarket.com sponsoring 'Coronation Street' | | | | | | | | | |  | | | | | | | CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January. | | | | | | | | | |  | | | | | | | Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite. | | | | | | | | | |  | | | | | | | MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media. | | | | | | | | | |  | | | | | | | Hearst Magazines UK has today announced chief executive Arnaud de Puyfontaine will be leaving for French media company Vivendi, despite issuing an outright denial of his move only last week. | | | | | | | | | |  | | | | | |  | | | | | | | The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks. | | | | | | | | | |  | | | | | | | Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady. | | | | | | | | | |  | | | | | | | Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders. | | | | | | | | | |  | | | | | | | After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step. | | | | | | | | | |  | | | | | | | Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm. | | | | | | | | | |  | | | | | | | Linda Grant, the managing director of Metro newspaper, is set to leave the business she has led for nearly three years tomorrow, as part of a wider restructure. | | | | | | | | | | | | | | | | |  | | | | | | | Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency. | | | | | | | | | |  | | | | | | | Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon. | | | | | | | | | |  | | | | | | | The long-awaited floatation of Twitter should be a positive step for the advertising industry. | | | | | | | | | |  | | | | | | | News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond. | | | | | | | | | |  | | | | | | | The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines. | | | | | | | | | | | |
