Friday, 3 January 2014

Breaking news from Brand Republic - Asda, Facebook, National Accident Helpline, Take Me Out, Evian

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Asda challenges 'expensive' Aldi and Lidl with £50m value campaign
Asda challenges 'expensive' Aldi and Lidl with £50m value campaign
by Alex Brownsell
03 January 2014, 08:48AM
Asda has sounded the bell for another bout of value-based January marketing among UK supermarkets, vowing to invest £50m in price promotions that will make discounters such as Aldi look "expensive".
Facebook in legal row over alleged sharing of private message data
Facebook in legal row over alleged sharing of private message data
by Alex Brownsell
03 January 2014, 09:29AM
Facebook is facing legal action in the US over claims it divulges the content of users' private messages to brands without their consent.
Blessed and Pasquale return as Underdog climbs legal mountain
Blessed and Pasquale return as Underdog climbs legal mountain
by Louise Ridley
03 January 2014, 09:05AM
National Accident Helpline has today launched its latest ad online, featuring the voice of the comedian Joe Pasquale as the injury-prone Underdog and the actor Brian Blessed as the booming voice of the law.
Just Eat to sponsor Take Me Out
Just Eat to sponsor Take Me Out
by Maisie McCabe
03 January 2014, 09:43AM
Just Eat, the takeaway ordering website and app, has signed a deal to sponsor the new series of 'Take Me Out', the ITV Saturday night dating show presented by Paddy McGuinness.
Evian suggests granny piggybacks with #liveyoungjanuary
Evian suggests granny piggybacks with #liveyoungjanuary
by Louise Ridley
02 January 2014, 02:21PM
Evian will suggest how people can use the spirit of youth to beat the January blues throughout this month, in an ad campaign prompting consumers to "beg your granny to give you a piggyback" or "play sleeping lions" at work.

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Also in the news
John Lewis kicks off 150th year with record Christmas sales
by Alex Brownsell, 02 January 2014, 08:30AM
Northern & Shell mulls £900m Channel 5 sell-off
by Maisie McCabe, 02 January 2014, 09:45AM
Danny Cipriani strips for Peta
by Maisie McCabe, 02 January 2014, 09:14AM
The seven most significant social video trends of 2013
by Phil Townend, MD EMEA, Unruly, 24 December 2013, 09:00AM

From the blogs

The Wall blog

New Year, new ... everything?
Tara Beard-Knowland
02 January 2014, 1:51PM
Infographic: 2013 - the year in social media
Polly Becker
02 January 2014, 12:27PM
John Lewis says the majority of online sales shopping came via mobile
Jennifer Whitehead
02 January 2014, 12:14PM
What can we expect in 2014?
Piers North
02 January 2014, 11:51AM
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From our partners
Burberry
Burberry
by JKR
03 January 2014, 09:55AM
The brand that invented the trench coat has pulled back from the brink with a focus on high fashion.
Forward Thinking: A change of behaviour on behavioural change
Forward Thinking: A change of behaviour on behavioural change
by Richard Hill, Atomic London
03 January 2014, 09:00AM
Why is there so much talk about behaviour change, but little evidence of it being used in anger?
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