Thursday 2 January 2014

Breaking news from Brand Republic - John Lewis, BA, Peta, Channel 5, Subway

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John Lewis kicks off 150th year with record Christmas sales
John Lewis kicks off 150th year with record Christmas sales
by Alex Brownsell
02 January 2014, 08:30AM
John Lewis has posted record sales figures for Christmas, up 6.9% year on year, as the retailer gears up to celebrate its 150th anniversary in 2014.
BA focuses on digital holiday-curation services in latest TV ad
BA focuses on digital holiday-curation services in latest TV ad
by Alex Brownsell
02 January 2014, 09:27AM
Exploring Lisbon, living it up in New York, relaxing in Dubrovnik - these are among the destinations showcased in British Airways' campaign promoting its holiday packages.
Danny Cipriani strips for Peta
Danny Cipriani strips for Peta
by Maisie McCabe
02 January 2014, 09:14AM
Danny Cipriani, the Sale Sharks rugby player and former boyfriend of Kelly Brooke, has taken his top off for a new ad campaign for the anti-fur charity Peta.
Northern & Shell mulls £900m Channel 5 sell-off
Northern & Shell mulls £900m Channel 5 sell-off
by Maisie McCabe
02 January 2014, 09:45AM
Northern & Shell has appointed Barclays to look at the possibilities of selling Channel 5, which could be valued at as much as £900 million.
Subway axes £3 lunch branding to showcase all-day availability
Subway axes £3 lunch branding to showcase all-day availability
by Gemma Charles
01 January 2014, 12:01AM
Subway is rebranding its 'Subway Lunch' as the 'Subway Real Deal' to combat the perception that the £3 meal offer is only available at lunchtime.
Quorn recruits Mo Farah to drive 'healthy protein' image
Quorn recruits Mo Farah to drive 'healthy protein' image
by Alex Brownsell
01 January 2014, 08:00AM
Quorn is looking to reinvent itself as a "healthy protein" provider for active consumers, with a new marketing campaign featuring Olympic gold medallist Mo Farah.

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Also in the news
Change4Life enlists Unilever, Pepsi Max and Asda for healthy living 'Smart Swap' campaign
by Gemma Charles, 02 January 2014, 12:01AM
Government unveils 'disgusting dirty blood' anti-smoking ad
by Gemma Charles, 29 December 2013, 12:01AM
Home to Borgen and The Killing but is Denmark the happiest place on earth for a marketer?
by Ifan Jenkins, 30 December 2013, 08:00AM
Coke launches 'Reasons To Believe' campaign to promote positivity
by Loulla-Mae Eleftheriou-Smith, 27 December 2013, 08:00AM

From the blogs

The Wall blog

Nuages At Ten
Ian Moore
31 December 2013, 5:04PM
Legal update on changes affecting sales and marketing 2014
Ardi Kolah
31 December 2013, 1:51PM
Big data or big questions?
Rachel Brushfield
31 December 2013, 8:21AM
What we've learnt from our Tuesday Club Talks this year: Part seven
NABS
24 December 2013, 12:17PM
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From our partners
Becoming a champion in a time of change
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by Evan Kraus, APCO Worldwide
02 January 2014, 09:30AM
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Branded & Targeted Bespoke Emails to the Argos Consumer Database
Branded & Targeted Bespoke Emails to the Argos Consumer Database
by getmemedia
16 December 2013, 11:36AM
An opportunity for brands to reach consumers through argos.co.uk and their award winning email base of over 5 million consumers.
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