Tuesday, 1 April 2014

Breaking news from Brand Republic - The Economist, Virgin Active, Nuts, LIVE@AdvertisingWeek, Omnicom

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Latest news
Economist pro-fur ads stoke Peta animal rights outrage
Economist pro-fur ads stoke Peta animal rights outrage
by Mark Banham
31 March 2014, 12:23PM
The Economist has come under fire from the animal rights group Peta over full-page ads booked this week across its international editions for a pro-fur lobbying group.
Virgin Active calls pitch to promote 'bottom like Beckham' underwear
Virgin Active calls pitch to promote 'bottom like Beckham' underwear
by Mark Banham
01 April 2014, 06:00AM
Virgin Active, the gym company, is speaking to agencies ahead of a campaign to promote the newest thing in wearable tech, smart technology designed to give British men a "bottom like Beckham".
IPC prepares to close Nuts after 10 years
IPC prepares to close Nuts after 10 years
by Arif Durrani
31 March 2014, 08:30PM
IPC Media is preparing to close its weekly men's magazine Nuts, and its accompanying website, 10 years after its launch shook up the UK newsstands.
Virgin Atlantic calls global creative pitch
Virgin Atlantic calls global creative pitch
by James Swift
31 March 2014, 04:16PM
Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.

Latest news from Advertising Week Europe

LIVE@AdvertisingWeek: seven things you may have missed on Monday
LIVE@AdvertisingWeek: seven things you may have missed on Monday
by Louise Ridley
01 April 2014, 09:52AM
The first day of Advertising Week Europe featured high-profile speakers and animated sessions at Bafta, and Campaign, Marketing and Media Week covered everything on our LIVE@AdvertisingWeek blog.
AWEurope: Creative agencies need to be performance-oriented, says BBH chief
AWEurope: Creative agencies need to be performance-oriented, says BBH chief
by Simon Nias
01 April 2014, 09:38AM
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
AWEurope: 'We want the next Mark Zuckerberg to be female'
AWEurope: 'We want the next Mark Zuckerberg to be female'
by Gemma Charles
31 March 2014, 05:00PM
The tech industry needs to rid itself of its "pizza-guzzling nerd" image to attract more girls into the profession, according to a leading woman in the sector.
AWEurope: Consumers aren't stupid, they can smell ad-funded TV says Dixons
AWEurope: Consumers aren't stupid, they can smell ad-funded TV says Dixons
by Rachel Barnes
31 March 2014, 05:11PM
Dixons head of advertising Benjamin Kaye has told an audience at Advertising Week Europe 2014 that the brand's partnership with Channel 5 to fund 'The Gadget Show' has proved invaluable to the brand.
AWEurope: The future of video is here, brands just need to use the right tools for it
AWEurope: The future of video is here, brands just need to use the right tools for it
by Loulla-Mae Eleftheriou-Smith
31 March 2014, 04:18PM
The tools for the future of video are already here, brands and advertisers simply need to learn how to use them, according to YouTube's David Benson.

Also in the news
Omnicom rehires Peter Sherman for EVP job
by James Swift, 31 March 2014, 03:26PM
Ritz to take its biscuits back to TV for first time in 30 years
by Loulla-Mae Eleftheriou-Smith, 31 March 2014, 12:18PM
City AM editor Allister Heath to join Daily Telegraph
by Daniel Farey-Jones, 31 March 2014, 01:30PM

From the blogs

The Wall blog

ENTENTE CONCORDIAL
Dave Trott
01 April 2014, 7:58AM
Premium, brands and why Mark Twain was wrong
Steve D Smith
31 March 2014, 12:15PM
Are marketers missing a trick with online gaming?
Erik Goossens
31 March 2014, 11:59AM
Field Notes: On the road to the truth about European affluence
Rodney Collins
31 March 2014, 11:40AM


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