Digital AM - Volvo, Tesco, BBH, App Store,

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Van Damme spot is least effective Volvo ad by James Swift 01 April 2014, 11:57AM Volvo's "epic split" ad featuring Jean-Claude Van Damme was voted the least effective at making transport companies want to buy Volvos, when compared with other spots in the brand's "live test" campaign. Tesco dreams up 'made-for-two' Cudl tablet for April Fools' Day by Matthew Chapman 01 April 2014, 10:00AM Tesco has got involved with the April Fools' Day action with an ad for the Cudl tablet, the "world's first tablet made-for-two". AWEurope: Creative agencies need to be performance-oriented, says BBH chief by Simon Nias 01 April 2014, 09:38AM Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones. AWEurope: New technology is 'useless' if marketers lack the skills to back it up by Alex Brownsell 31 March 2014, 03:42PM New technology and data is "useless" if marketers do not have the skills to utilise the tools available to them, according to a panel of marketing directors. AWEurope: Mobile marketers attack 'weird' and 'flawed' Apple and Android app stores by Matthew Chapman 31 March 2014, 04:29PM Apple's approval process on the App Store was described as 'weird' and the Android Play store was attacked for being 'fundamentally flawed' by a panel of mobile marketing experts at Advertising Week Europe. Also in the news AWEurope: Dixons' sponsorship of The Gadget Show is future of ad-funded TV by Simon Nias, 31 March 2014, 04:01PM Initiative appoints Cody Hogarth to head of entertainment post by Mark Banham, 01 April 2014, 08:49AM AWEurope: The future of video is here, brands just need to use the right tools for it by Loulla-Mae Eleftheriou-Smith, 31 March 2014, 04:18PM AWEurope: 'We want the next Mark Zuckerberg to be female' by Gemma Charles, 31 March 2014, 05:00PM From the blogs A nice innovation from Corona just in time for Summer Lol and Nat 01 April 2014, 9:19AM ENTENTE CONCORDIAL Dave Trott 01 April 2014, 7:58AM Premium, brands and why Mark Twain was wrong Steve D Smith 31 March 2014, 12:15PM Are marketers missing a trick with online gaming? Erik Goossens 31 March 2014, 11:59AM Field Notes: On the road to the truth about European affluence Rodney Collins 31 March 2014, 11:40AM Latest jobs BACKEND - PHP DEVELOPER - Leading Pure Play Fashion Brand Recruiter Success Digital Salary £40000 per annum Location Manchester Senior Account Director Recruiter Major Players Salary £50000 - £60000 per annum Location London Senior Integrated Designer Recruiter Gemini Search Salary £40000.00 - £50000.00 per annum Location City of London Marketing Manager - Large scale exhibitions Recruiter Section:Media Ltd Salary £35,000 - £38,000 Location London Business Development Recruiter Convertr Media Salary Basic (Dependent on Experience) + Commission Location London Marketing Assistant Recruiter Better Placed Recruitment Salary £18000 per annum Location Liverpool Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders