Campaign Daily Fix - Advertising Week Day Two, Virgin Atlantic calls pitch, Van Damme, Economist, Red Bull, BBH, Dixons

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Virgin Atlantic calls global creative pitch by James Swift, 31 March 2014, 04:16PM Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert. LIVE@AdvertisingWeek: seven things you may have missed on Monday (Brand Republic) by Louise Ridley, 1 April 2014     The first day of Advertising Week Europe featured high-profile speakers and animated sessions at Bafta, and Campaign, Marketing and Media Week covered everything on our LIVE@AdvertisingWeek blog.   AWEurope: Red Bull Statos show risk-taking work still exists, says TBWA creative by Simon Nias, 01 April 2014, 10:30AM Two breakthrough campaigns, a century apart, were held up to show that risk-taking creative work still exists in modern advertising, at the Campaign Creative Exchange. Van Damme spot is least effective Volvo ad by James Swift, 01 April 2014, 11:57AM Volvo's "epic split" ad featuring Jean-Claude Van Damme was voted the least effective at making transport companies want to buy Volvos, when compared with other spots in the brand's "live test" campaign. AWEurope: Video: Martin Sorrell says content is key to competing with Google by Louise Ridley, 01 April 2014, 12:36PM Sir Martin Sorrell, the chief executive of WPP, has said that content and native advertising are areas where WPP can compete with "all-powerful Google". Economist pro-fur ads stoke Peta animal rights outrage by Mark Banham, 31 March 2014, 12:23PM The Economist has come under fire from the animal rights group Peta over full-page ads booked this week across its international editions for a pro-fur lobbying group. AWEurope: Creative agencies need to be performance-oriented, says BBH chief by Simon Nias, 01 April 2014, 09:38AM Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones. Omnicom rehires Peter Sherman for EVP job by James Swift, 31 March 2014, 03:26PM Omnicom has hired JWT's North America chief executive, Peter Sherman, as its executive vice-president. AWEurope: Dixons' sponsorship of The Gadget Show is future of ad-funded TV by Simon Nias, 31 March 2014, 04:01PM Channel 5 has presented Dixons' sponsorship of 'The Gadget Show' as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years. Initiative appoints Cody Hogarth to head of entertainment post by Mark Banham, 01 April 2014, 08:49AM Initiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of entertainment. Latest Work Peugeot "personalised car horns" by Stack 01 April 2014, 10:13AM Peugeot has released a joke online ad for April Fools ' Day , telling people they can personalise their car horns. Stack created the spot, which features Peugeot s new 208 GTi as well as four characters that pick horn sounds to reflect their pe... Kettle Chips "lovingly crafted" by 101 31 March 2014, 05:56PM Kettle Chips hired sculptors to recreate its crisp packets out of glass and wood for a new print campaign. 101 conceived the idea for the ads, which are running in newspapers such as The Telegraph , The Guardian and The Times , as well as magazin... Batchelors Deli Box "awesome mums" by McCann London 31 March 2014, 11:24AM Batchelors is targeting do-it-all mums in a 1.4 million TV campaign for its Deli Box ready-meal range. McCann London created the spot, which marks the first time that Batchelors has promoted its Deli Boxes on TV. The ad opens with a group of mums st... Also in the news AWEurope: Transparency key to L'Oréal's £135m media pitch by Simon Nias, 31 March 2014, 11:32AM Wunderman buys e-commerce data specialist FusePump by Maisie McCabe, 31 March 2014, 11:56AM United Biscuits CEO Martin Glenn on reaching C-suite, and why kittens sell biscuits by Martin Glenn, 01 April 2014, 12:15PM Latest from Advertising Week Spotted: MasterChef's John Torode? Amazon director: eCommerce buttons help "cut through the clutter" 30 seconds with an AWEurope volunteer VOTE: Is creative risk taking dead? Agency staff refused entry to St James's Palace gala for "turning up in jeans" Latest Jobs Designer £25k, Central London Performance Account Director (All Media) £64,000 (DOE) + Benefits, Central London Digital Marketing Manager £25000 - £30000 per annum, Harrogate Senior Research Executive £25000 - £30000 per annum + Bonus, City of London BACKEND - PHP DEVELOPER - Leading Pure Play Fashion Brand £40000 per annum, Manchester More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.