Media AM - WPP, IPC, L'Oréal, Initiative, Tech viewpoint, Omnicom

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01st April 2014

AWEurope: Video: Martin Sorrell says content is key to competing with Google Sir Martin Sorrell, the chief executive of WPP, has said that content and native advertising are areas where WPP can compete with "all-powerful Google".     IPC prepares to close Nuts after 10 years IPC Media is preparing to close its weekly men's magazine Nuts, and its accompanying website, 10 years after its launch shook up the UK newsstands.     AWEurope: Transparency key to L'Oréal's £135m media pitch Transparency, particularly on pricing and remuneration, was one of the key factors in this morning's insider perspective on L'Oréal's £135 million media review, the biggest media pitch in the past three years.     Initiative appoints Cody Hogarth to head of entertainment post Initiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of entertainment.     Tech viewpoint on advertising technology     Omnicom rehires Peter Sherman for EVP job Omnicom has hired JWT's North America chief executive, Peter Sherman, as its executive vice-president.     AWEurope: Twitter users search for hashtags they have seen on TV, says research Twitter users search for hashtags because they have seen them on TV, according to 75 per cent of people surveyed for a new research project from Thinkbox and Twitter.     Why London Live is more than a local TV channel Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.     London Live: the agency view Dino Myers-Lamptey, head of strategy at the7stars, provides a revealing take on the challenges London Live faces in attracting advertisers.     Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.     London Live: the final countdown Ahead of Monday's launch of London Live, we hear from some of the key people behind the cameras.     Will Facebook's auto-play videos appeal to brands? Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.     Click-through as currency shows how brands have got the internet all wrong If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end of everything.     Getting to know the gadget generation TouchPoints5 reveals the extent of our changing media habits. Here, the IPA's Lynne Robinson highlights the key trends.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.   Latest blogs   AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.

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