Wednesday, 2 April 2014

Campaign Daily Fix - Evian releases full Spider-Man ad, RKCR wins British legion, Advertising Week, Payments Council, TSB

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Latest news
Evian releases full Spider-Man ad online
by James Swift,
02 April 2014, 08:43AM
Evian releases full Spider-Man ad online
Evian has today released its full ad featuring Spider-Man, which the brand has been promoting with teasers for more than a week.
RKCR/Y&R wins The Royal British Legion
by Jeremy Lee,
02 April 2014, 01:11PM
RKCR/Y&R wins The Royal British Legion
Rainey Kelly Campbell Roalfe/Y&R has picked up the advertising account for The Royal British Legion following a pitch.
LIVE@AdvertisingWeek: seven things you may have missed on Tuesday (Brand Republic)
by Louise Ridley,
2 April 2014
 
  The first day of Advertising Week Europe featured high-profile speakers and animated sessions at Bafta, and Campaign, Marketing and Media Week covered everything on our LIVE@AdvertisingWeek blog.
The second day of our LIVE@AdvertisingWeek blog introduced a key part of Advertising Week Europe, the socialising, and some strong opinions on the future of mobile and creative agencies.
 
Don't treat the customer like a moron, says Paul Hayes
by Simon Nias,
01 April 2014, 02:45PM
Don't treat the customer like a moron, says Paul Hayes
Paul Hayes, the managing director, News UK Commercial, has told a session at Advertising Week Europe to make sure native advertising does not "treat the customer like a moron".
The Payments Council kicks off mobile payments service push
by Kate Magee,
02 April 2014, 01:02PM
The Payments Council kicks off mobile payments service push
The Payments Council has kicked off a new campaign to launch its mobile payments service Paym.
Haymarket reduces debt, commits to B2B and heralds digital investments
by Danny Rogers,
02 April 2014, 12:56PM
Haymarket reduces debt, commits to B2B and heralds digital investments
Haymarket Media Group, the independent publisher of B2B and B2C titles such as Campaign and What Car?, has revealed a group turnover of £318.2 million for the 18-month period to 30 June 2013, with an EBITDA of £30.8 million.
TSB gets green light to promote 200-year heritage
by Alex Brownsell,
02 April 2014, 09:00AM
TSB gets green light to promote 200-year heritage
TSB Bank has escaped punishment from the Advertising Standards Authority (ASA) over a poster ad that promotes the brand's 200-year-old history, following its relaunch as a stand-alone bank last year.
London Live to open up ad opportunities for long-form content
by Mark Banham,
02 April 2014, 12:30PM
London Live to open up ad opportunities for long-form content
Jon O'Donnell, the group commercial director at ESI Media, the sales house behind London Live, has indicated that due to relaxed Ofcom restrictions, there will be more openings for advertisers to use long-form advertising on the channel.
AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers
by Arif Durrani,
02 April 2014, 10:35AM
AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers
Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.

Latest Work

Paddy Power "mass debater" by Lucky Generals
02 April 2014, 10:53AM
Paddy Power
Paddy Power has released a crude press ad informing readers that the bookmaker is taking bets on who will win the debate on whether the UK should remain part of the European Union. Lucky Generals created the execution, which asks: "Who s the best mas...
Nike "risk everything" by Wieden & Kennedy Portland
02 April 2014, 09:24AM
Nike
Nike has released the first instalment of its 2014 football campaign, featuring the players Neymar, Cristiano Ronaldo and Wayne Rooney. The ad, which first aired on TV in the UK on 1 April, was created by Wieden Kennedy Portland. It emphasises the ...
Peugeot "personalised car horns" by Stack
01 April 2014, 10:13AM
Peugeot
Peugeot has released a joke online ad for April Fools ' Day , telling people they can personalise their car horns. Stack created the spot, which features Peugeot s new 208 GTi as well as four characters that pick horn sounds to reflect their pe...

Also in the news

Orion Media moves ad sales to Bauer Media from Global Radio
by Maisie McCabe, 02 April 2014, 11:15AM
James Corden: Microsoft ad 'one of least creative things I've been part of'
by Ben Bold, 02 April 2014, 10:51AM
AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit
by Arif Durrani, 02 April 2014, 11:49AM
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