Media AM - Channel 5, Twitter, WPP, Telegraph, London Live, Weve

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02nd April 2014

BT rules itself out as a bidder for Channel 5 'for any term' With less than two weeks left for any bids to buy Channel 5 to be submitted to Richard Desmond, new pay-TV operator BT has ruled itself of contention.     Twitter buys SecondSync and Mesagraph Twitter has acquired the British television social media analytics company SecondSync and France-based data company Mesagraph in an effort to expand its relationship with broadcasters and television advertisers.     Google is trying to 'hang us out to dry' says Martin Sorrell Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry".     AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.     AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.     London Live to open up ad opportunities for long-form content Jon O'Donnell, the group commercial director at ESI Media, the sales house behind London Live, has indicated that due to relaxed Ofcom restrictions, there will be more openings for advertisers to use long-form advertising on the channel.     Seventy per cent of people want to pay with their phone, says Weve CEO David Sear, the chief executive of the mobile advertising platform Weve, has said nearly three-quarters of people want to use their mobile phone to make contactless payments.     Orion Media moves ad sales to Bauer Media from Global Radio Orion Media, the Midlands-based commercial radio group led by Phil Riley, has awarded its advertising sales contract to Bauer Media, ending its relationship with Global Radio.     Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     Why London Live is more than a local TV channel Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.     London Live: the agency view Dino Myers-Lamptey, head of strategy at the7stars, provides a revealing take on the challenges London Live faces in attracting advertisers.     Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.     London Live: the final countdown Ahead of Monday's launch of London Live, we hear from some of the key people behind the cameras.     Will Facebook's auto-play videos appeal to brands? Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.     Click-through as currency shows how brands have got the internet all wrong If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end of everything.     Getting to know the gadget generation TouchPoints5 reveals the extent of our changing media habits. Here, the IPA's Lynne Robinson highlights the key trends.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.   Latest blogs   AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.

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