Media PM - My Media Week, Haymarket Media Group, News UK, Orion Media, London Live

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02nd April 2014

My Media Week: Paul Frampton This week, Paul Frampton, chief executive of Havas Media, locks down the must-sees at AdvertisingWeekEurope while planning his own mobile session, talks enmeshing paid and earned strategies with Camelot and Facebook and feeds his ferocious Twitter habit.     Haymarket reduces debt, commits to B2B and heralds digital investments Haymarket Media Group, the independent publisher of B2B and B2C titles such as Campaign and What Car?, has revealed a group turnover of £318.2 million for the 18-month period to 30 June 2013, with an EBITDA of £30.8 million.     Don't treat the customer like a moron, says Paul Hayes Paul Hayes, the managing director, News UK Commercial, has told a session at Advertising Week Europe to make sure native advertising does not "treat the customer like a moron".     Orion Media moves ad sales to Bauer Media from Global Radio Orion Media, the Midlands-based commercial radio group led by Phil Riley, has awarded its advertising sales contract to Bauer Media, ending its relationship with Global Radio.     London Live to open up ad opportunities for long-form content Jon O'Donnell, the group commercial director at ESI Media, the sales house behind London Live, has indicated that due to relaxed Ofcom restrictions, there will be more openings for advertisers to use long-form advertising on the channel.     BT rules itself out as a bidder for Channel 5 'for any term' With less than two weeks left for any bids to buy Channel 5 to be submitted to Richard Desmond, new pay-TV operator BT has ruled itself of contention.     AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.     AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.     Twitter buys SecondSync and Mesagraph Twitter has acquired the British television social media analytics company SecondSync and France-based data company Mesagraph in an effort to expand its relationship with broadcasters and television advertisers.     Google is trying to 'hang us out to dry' says Martin Sorrell Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry".     Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.     Why London Live is more than a local TV channel Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.     Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.   Latest blogs   All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.   Digital Business Development Manager / Sales Manager - Great Commission! Travel & Tourism industry , OTT Group Up-to £30,000 basic + uncapped commission (£65-70,000 OTE), Central London, Angel, Islington Account Manager , Holland & Tisdall Ltd up to £35k + 25% OTE, South West London, London International Account Exec , Greene Media Network up to 21K (dependant on experience) + Bens, LONDON - WEST END Commercial Director, Major B2B Media Company, Sussex: £55-60K + £6.5K Car Allowance + Bonus , Escape Hatch Media Recruitment £55,000-60,000 + Bonus + Car Allowance of £6500 + Benefits, South East, East Sussex, West Sussex Junior Entry Level Role- Sales Co-Ordinator - Digital Outdoor Company , Greene Media Network up to 20K (dependant on experience), LONDON - WEST END

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