| AIA's unhealthy Vitality rewards program | | 02 April 2014, 7:24AM |  AIA have launched Vitality Rewards for every insured customer. Basically the concept is very positive. They want to reward you for being healthy. How this is being done is open to question though with some serious gaps in the program and some questionable creative.
| | | | Why being a contrary browser could fuel new discoveries | | 02 April 2014, 7:22AM |  In the ever-growing and expansive world of apps, I love the ambition of a new entrant in particular. Forgotify promises to rescue the music that sits in Spotify's extensive and vast library having never - yes, never – been listened to. Because it has been deprived of its opportunity to impress, this poor, undiscovered music is all too easy to dismiss as unworthy for human consumption.
| | | | How to be a brand leader | | 02 April 2014, 7:20AM |  Justin King's forthcoming departure from Sainsbury's, with the supermarket thriving, and Tesco's troubles since Sir Terry Leahy stood down, have got us thinking about leadership. As Manchester United fans have discovered this season, a successful brand depends on strong, consistent leadership that commands total respect. It holds as true for market-leading brands as it does for leaders of people.
| | | | Nokia and Centrefold: an unlikely coupling? | | 01 April 2014, 1:32PM |  In this day and age, the union of cutting-edge digital technology with a large-format photojournalism print product shouldn't work. But in the case of Nokia and Centrefold it absolutely did.
Andrew Hobbs is the founder and editor of poster-sized publication Centrefold, which showcases established and emerging artists in the fashion, art and design industries. He approached Nokia about collaborating on its 10th anniversary issue last year. The result was nine international photographers commissioned to shoot a complete issue of the magazine, cover to cover, exclusively on the Nokia Lumia 1020, which has a 41 megapixel camera, to the theme of 'beyond'.
| | | | Six tips for minimising the legal risks of social media | | 01 April 2014, 12:44PM |  As we move into a world where branded social media channels are no longer seen as experimental marketing channels, but essential communications tools, it's important for businesses to be mindful of the risks they face in this area.
| | | | Myth busters: marketing automation | | 01 April 2014, 11:20AM |  Myth (noun). a widely held but false belief or idea.
When it comes to technology, myths can easily arise due to a lack of knowledge and understanding around a product or piece of software. The danger is that marketers, eager to get the most of the exciting new technologies on offer, end up placing a lot of faith in these misconceptions.
| | | | Premium, brands and why Mark Twain was wrong | | 31 March 2014, 12:15PM |  I've been thinking a lot about 'premium' recently. And Mark Twain - he of the "Clothes make the man" adage. Can a brand 'put on' premium like a man puts on clothes and hey presto, it's premium? Or is there something deeper going on?
| | | | Are marketers missing a trick with online gaming? | | 31 March 2014, 11:59AM |  TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the passed few years and the TV is no longer the "living room" focal point it once was.
| | | | Field Notes: On the road to the truth about European affluence | | 31 March 2014, 11:40AM |  Over the course of the past month, I have made several stops on a tour across Europe presenting my team's global report, ‘The Truth about Affluence‘. Throughout the tour, I have partnered with regional thought leaders to develop a keener understanding of the drivers, the barriers, and the values that undergird the lifestyles of affluent individuals in Europe today.
| | | | How Karl Lagerfeld is changing the role of technology in fashion | | 28 March 2014, 8:30AM |  Karl Lagerfeld has just opened a new flagship London store and the brand looks to crack the UK marketplace by placing digital at its core. It is laying down a new vision of social shopping by placing iPad minis on clothes rails and iPads in the changing rooms, enabling customers to send a photo of themselves through social networks to seek a second opinion.
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