Campaign Daily Fix - ZenithOptimedia lifts forecast again, WCRS wins Candy Crush game-maker account, Rankin, Possible, National Trust, Michael Buble

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Bullish ZenithOptimedia lifts 2014 global ad forecast for third time by Arif Durrani, 07 April 2014, 08:40AM Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and the rapid rise of mobile advertising, according to ZenithOptimedia. WCRS wins Candy Crush maker King's advertising account by Jeremy Lee, 04 April 2014, 05:40PM WCRS has picked up the advertising account for King Digital Entertainment, the maker of games such as Candy Crush saga. Rankin shoots campaign for rare disease charity by James Swift, 07 April 2014, 10:09AM An ataxia charity has teamed up with TBWA\London and Rankin to create a print campaign that raises awareness of the rare genetic disease. Quarter of 18- to 34-year olds have upgraded to 4G  by Louise Ridley, 7 April 2014     Nearly a quarter of professionals aged 18 to 34 have 4G on their smartphones, and another 32 per cent expect to upgrade this year, according to a report from Clear Channel UK.   Global backs Smooth with Michael Bublé TV campaign by Mark Banham, 04 April 2014, 04:07PM The singer Michael Bublé is fronting a multimillion-pound TV campaign for Global Radio's Smooth Radio network. Possible hires UK managing director and executive creative director by Kate Magee, 07 April 2014, 09:12AM Possible is flying in two of its senior executives from the US to strengthen its management line-up in London. The National Trust appoints Jam to social media business by Kate Magee, 07 April 2014, 08:24AM The National Trust has appointed Jam to handle its social media activity and build its online community following a competitive pitch process against unnamed agencies. Mediacom reveals full details of sponsorship tools by Louise Ridley, 07 April 2014, 11:48AM Mediacom's sport division has revealed the details of a new set of connected sponsorship tools for clients to select and evaluate sponsorship deals. Mother Design wins Barbican brief by James Swift, 07 April 2014, 10:12AM Mother's design arm has been appointed by the Barbican to create the graphics and marketing for its 'Digital Revolution' exhibition. Promoted Private Hear: April 2014 by Staff, 03 April 2014, 08:00AM Featuring work from the British Pregnancy Advisory Service, Churchill, Home Office, Scoffable.com, BBC Sport and TomTom. ________ Latest Work Schweppes "Penelope" by Fred & Farid Paris 07 April 2014, 11:40AM Schweppes has recruited actress Penelope Cruz for a new TV campaign. The spot was created by Fred Farid Paris, and is a classic example of misdirection. Cruz is in a club and appears to lustily approach a gold-clad woman at the bar, only to barge p... Strongbow "Citrus Edge" by St Luke's 07 April 2014, 10:36AM The Heineken-owned cider brand Strongbow has released a national print campaign to launch its lemon-and-lime-flavoured Citrus Edge product. St Luke s created the work, which features the brand s "earn it" strapline and depicts a bottle of Citrus Edge... Jacob's "Jacob's masterbrand" by Publicis London 03 April 2014, 06:33PM Jacob s has released a TV campaign featuring a miniature baker in an attempt to boost its profile in the snack market. Publicis London created the spot, in which two teachers have their lunch interrupted by a tiny baker (played by the comedian Jason ... Also in the news Betfair borrows from Tinder to match horses with punters by Matthew Chapman, 07 April 2014, 10:45AM Nissan signs up as next UEFA Champions League sponsor by Loulla-Mae Eleftheriou-Smith, 07 April 2014, 09:47AM Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens' by Arif Durrani, 07 April 2014, 08:30AM Latest Jobs Omniture Implementation - Web Analyst; Contract-London £350 pd £350 - £400 per day, City of London Design and Desk Top Publishing Consultant £35000 - £42000 per annum, London Senior Strategy Consultant £40000.00 - £50000.00 per annum, London Senior Account Manager Competitive (DOE), Based in Lonbon (W1B) Senior Designer (Digital) Multi-Channel - Digital Agency £45000 - £55000 per annum + lots of benefits., London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.