Media AM - ZenithOptimedia, Global Radio, Amscreen, BT TV and Sport, National Trust

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07th April 2014

Bullish ZenithOptimedia lifts 2014 global ad forecast for third time Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and the rapid rise of mobile advertising, according to ZenithOptimedia.     Global backs Smooth with Michael Bublé TV campaign The singer Michael Bublé is fronting a multimillion-pound TV campaign for Global Radio's Smooth Radio network.     Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens' Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.     BT TV and Sport hires Bushell as managing director BT TV and Sport has appointed BSkyB veteran Delia Bushell as managing director, reporting to John Petter, the BT Consumer chief executive.     The National Trust appoints Jam to social media business The National Trust has appointed Jam to handle its social media activity and build its online community following a competitive pitch process against unnamed agencies.     Dylon signs first sponsorship deal with Discovery Dylon, the washing product brand, is to launch its first TV sponsorship activity with Discovery Networks' TLC and Home & Health, as part of a six-month, six-figure deal.     JCDecaux launches Channel 6 network of 1,400 digital screens JCDecaux has launched Channel 6 tying up a network of 1,400 retail and transport located digital screens in the UK.     Absolute Radio signs Jon Champion for new football season Absolute Radio has appointed BBC and ITV sports broadcaster Jon Champion to lead the station's Barclays Premier League coverage for the 2014/2015 season.     Quarter of 18- to 34-year olds have upgraded to 4G Nearly a quarter of professionals aged 18 to 34 have 4G on their smartphones, and another 32 per cent expect to upgrade this year, according to a report from Clear Channel UK.     Amazon's ad business embarks on UK sales staff hiring spree Amazon has launched a hiring spree for UK and Ireland based sales staff, in order to meet growing demand for its European ad business.     Mediacom reveals full details of sponsorship tools Mediacom's sport division has revealed the details of a new set of connected sponsorship tools for clients to select and evaluate sponsorship deals.     Gordon bangs the drum for Global's commercial offering With the merger and competition investigation now complete, Global Radio's commercial chief is finally ready to talk to Maisie McCabe about its big plans ahead.     Adland's Maths Men take centre stage, but success does not always add up Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.     Would you work with electronic cigarette brands? Agencies that are tempted to explore the burgeoning e-cigarette market face an ethical dilemma, David Benady writes.     AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.     My Media Week: Paul Frampton This week, Paul Frampton, chief executive of Havas Media, locks down the must-sees at AdvertisingWeekEurope while planning his own mobile session, talks enmeshing paid and earned strategies with Camelot and Facebook and feeds his ferocious Twitter habit.     Google is trying to 'hang us out to dry' says Martin Sorrell Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry".     The smart businesses are investing in things that will make your clients obsolete There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment.     Internet giants fight back with ad trading solutions AOL, Yahoo! and Microsoft are seeking share from agencies' own programmatic trading desks, David Benady writes.     Agencies identify value in global tech tie-ups Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.     News UK journalists caused 'absolute mayhem' with digital data News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused "absolute mayhem", according to Alan Hunter, the head of digital for The Times and The Sunday Times.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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