Digital AM - Quarter of 18- to 34-year olds upgrade to 4G, native ads, Tinder, Amscreen, Jam

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Quarter of 18- to 34-year olds have upgraded to 4G by Louise Ridley 07 April 2014, 11:15AM Nearly a quarter of professionals aged 18 to 34 have 4G on their smartphones, and another 32 per cent expect to upgrade this year, according to a report from Clear Channel UK. Why native advertising is no passing fad - and three tips on getting it right by Andrew Sanders 07 April 2014, 11:00AM The term 'Native Advertising' burst into the UK media industry's vernacular last year and rapidly became the catch-all phrase for any type of advertising that mimics or is designed to resemble editorial content. Betfair borrows from Tinder to match horses with punters by Matthew Chapman 07 April 2014, 10:45AM The functionality of dating app Tinder has been borrowed by Betfair to match horses with racing fans via an algorithm, with punters able to place or reject a bet on a horse by swiping left or right. Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens' by Arif Durrani 07 April 2014, 08:30AM Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space. The National Trust appoints Jam to social media business by Kate Magee 07 April 2014, 08:24AM The National Trust has appointed Jam to handle its social media activity and build its online community following a competitive pitch process against unnamed agencies. PROMOTION How to Nurture & Retain Digital Talent in 2014 Webcast - 15 April @ 3pm Join this webcast to learn how to integrate digital across your whole organisation and recruit and retain the best digital talent on the market today. Sign up HERE Also in the news Possible hires UK managing director and executive creative director by Kate Magee, 07 April 2014, 09:12AM Do brands now need a distinct head of content alongside a traditional lead marketer? by , 07 April 2014, 08:00AM Sir Peter Bazalgette on how technology drives creativity by Sir Peter Bazalgette, 07 April 2014, 08:00AM WCRS wins Candy Crush maker King's advertising account by Jeremy Lee, 04 April 2014, 05:40PM From the blogs Afta Bafta Steve Henry 07 April 2014, 9:07AM Are you making goosebumps or goosesteps? Jonathan Staines 05 April 2014, 11:37AM YES-NO or NO-YES? Ian Moore 04 April 2014, 5:55PM The best bits from Advertising Week Europe Rachel Bull 04 April 2014, 10:39AM Does culture matter? Ardi Kolah 04 April 2014, 8:21AM Latest jobs Sales Manager - Expanding Content Focussed Business Recruiter Ultimate Asset Salary £33000 - £40000 per annum + competitive commission & benefits Location London Senior Brand Manager x 2 Recruiter Kerry Foods Salary Highly competitive salary and benefits package Location Egham, Surrey Packaging Artworker Recruiter Periscope Recruitment LLP Salary £28000.00 - £38000.00 per annum Location London EMEA Brand and Communications Director - Clientside (Finance) Recruiter Red Sofa London Salary £90000 - £100000 per annum Location City of London Web Analytics Consultant Recruiter Hasson Associates Salary Up to £28,000 + benefits Location Central London Midweight Designer Recruiter Profiles Creative Salary £25000 - £35000 per annum Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders