Wednesday, 2 April 2014

Digital AM - Evian, Weve, LIVE@AdvertisingWeek, Telegraph, Twitter

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Digital AM

Latest news

Evian releases full Spider-Man ad online
Evian releases full Spider-Man ad online
by James Swift
02 April 2014, 08:43AM
Evian has today released its full ad featuring Spider-Man, which the brand has been promoting with teasers for more than a week.
Seventy per cent of people want to pay with their phone, says Weve CEO
Seventy per cent of people want to pay with their phone, says Weve CEO
by Louise Ridley
02 April 2014, 09:14AM
David Sear, the chief executive of the mobile advertising platform Weve, has said nearly three-quarters of people want to use their mobile phone to make contactless payments.
LIVE@AdvertisingWeek: seven things you may have missed on Tuesday
LIVE@AdvertisingWeek: seven things you may have missed on Tuesday
by Louise Ridley
02 April 2014, 09:43AM
The second day of our LIVE@AdvertisingWeek blog introduced a key part of Advertising Week Europe, the socialising, and some strong opinions on the future of mobile and creative agencies.
AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers
AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers
by Arif Durrani
02 April 2014, 10:35AM
Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.
Twitter buys SecondSync and Mesagraph
Twitter buys SecondSync and Mesagraph
by Mark Banham
01 April 2014, 03:49PM
Twitter has acquired the British television social media analytics company SecondSync and France-based data company Mesagraph in an effort to expand its relationship with broadcasters and television advertisers.

Also in the news
Spotify urges brands to use caution when entering music artist tie-ups
by Ben Bold, 02 April 2014, 10:05AM
Google is trying to 'hang us out to dry' says Martin Sorrell
by Arif Durrani, 01 April 2014, 01:00PM
Tesco trials iBeacons but rules out marketing messages use
by Matthew Chapman, 01 April 2014, 03:48PM

From the blogs

The Wall

AIA's unhealthy Vitality rewards program
Chris J Reed
02 April 2014, 7:24AM
Why being a contrary browser could fuel new discoveries
Scott Magee
02 April 2014, 7:22AM
How to be a brand leader
Jeremy Davies
02 April 2014, 7:20AM
THE BURNING VILLAGE - A MORAL DILEMMA. HOW WOULD YOU REACT TO THE REAL TRUTH?
Chris Arnold
02 April 2014, 12:55AM
London Live lives
Lindsey Clay
01 April 2014, 3:05PM


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