| Latest news | |  | | | | | TSB Bank has escaped punishment from the Advertising Standards Authority (ASA) over a poster ad that promotes the brand's 200-year-old history, following its relaunch as a stand-alone bank last year. | | |  | | | | | Brands should take lessons in building loyalty and creating deeper relationships with their consumers from boy band One Direction, according to film-maker Morgan Spurlock. | | |  | | | | | Evian has today released its full ad featuring Spider-Man, which the brand has been promoting with teasers for more than a week. | | |  | | | | | Tesco is trialling iBeacons in its Chelmsford store as part of an experiment with a store-specific app, but is holding off using beacons for marketing purposes until customers have grown accustomed to the technology. | | |  | | | | | The second day of our LIVE@AdvertisingWeek blog introduced a key part of Advertising Week Europe - the socialising - and some strong opinions on the future of mobile and creative agencies. | | |  | | | | | Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang... | | | | From the blogs  | | | | | | | | | | | | | | | | | Latest jobs | | | | | |  | | |
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