Karl Woolley, creative technologist at Oscar-winning production company Framestore, says virtual reality should not be seen as a platform, but as the driving force of content's narrative.
Our live blog LIVE@AdvertisingWeek was there to capture the final day of Advertising Week Europe 2014, including controversy, more infographics and Jamie Redknapp.
The boss of Firefox-maker Mozilla, Brendan Eich, has stepped down after less than two weeks in the job, following controversy over his views on same-sex marriage.
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