Media AM - Google, JCDecaux, Manning Gottlieb OMD, Advertising Week Europe, Amnet

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03rd April 2014

Google's Matt Brittin: UK will lead 'new wave of disruption' if it shows more ambition Google's boss for Northern and Central Europe Matt Brittin says we are "at the beginning of a new wave of disruption" and believes the UK can be at the centre of technology innovation if it shows more "ambition".     Proposed merger heartens Decaux Jean-François Decaux, the chairman and co-chief executive of JCDecaux, has said he hopes the proposed "merger of equals" between Publicis Groupe and Omnicom will pave the way for consolidation among media owners.     Manning Gottlieb OMD scoops Airbnb media Airbnb, the travel-rental website, has awarded its UK media account to Manning Gottlieb OMD.     Adland's Maths Men take centre stage, but success does not always add up Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.     Programmatic is 'bridging planning and buying', says Amnet's Hobbs Programmatic advertising is "bridging planning and buying" in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe.     AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.     Don't treat the customer like a moron, says Paul Hayes Paul Hayes, the managing director, News UK Commercial, has told a session at Advertising Week Europe to make sure native advertising does not "treat the customer like a moron".     My Media Week: Paul Frampton This week, Paul Frampton, chief executive of Havas Media, locks down the must-sees at AdvertisingWeekEurope while planning his own mobile session, talks enmeshing paid and earned strategies with Camelot and Facebook and feeds his ferocious Twitter habit.     London Live to open up ad opportunities for long-form content Jon O'Donnell, the group commercial director at ESI Media, the sales house behind London Live, has indicated that due to relaxed Ofcom restrictions, there will be more openings for advertisers to use long-form advertising on the channel.     Google is trying to 'hang us out to dry' says Martin Sorrell Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry".   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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