| Most viral April Fools videos of 2014 | | 03 April 2014, 9:38AM |  April Fools is a great time for companies to get a bit playful with their advertising. It's the one day of the year when brands are free to indulge in a spot of no-holds-barred creative marketing and it's always fun reading about the various new mad-cap product lines that hit the market on April 1st.
| | | | The rise of Russian ad tech and what it means for the West | | 03 April 2014, 9:13AM |  Despite recent political events, the Russian tech sector remains buoyant and optimistic about the future. A quick glance at the statistics underpinning the sector shows why. The latest estimates put the number of Russians online at 66 million, with growth expected to continue by around 15-20% year-on-year until 2018.
| | | | | | | AIA's unhealthy Vitality rewards program | | 02 April 2014, 7:24AM |  AIA have launched Vitality Rewards for every insured customer. Basically the concept is very positive. They want to reward you for being healthy. How this is being done is open to question though with some serious gaps in the program and some questionable creative.
| | | | Why being a contrary browser could fuel new discoveries | | 02 April 2014, 7:22AM |  In the ever-growing and expansive world of apps, I love the ambition of a new entrant in particular. Forgotify promises to rescue the music that sits in Spotify's extensive and vast library having never - yes, never – been listened to. Because it has been deprived of its opportunity to impress, this poor, undiscovered music is all too easy to dismiss as unworthy for human consumption.
| | | | How to be a brand leader | | 02 April 2014, 7:20AM |  Justin King's forthcoming departure from Sainsbury's, with the supermarket thriving, and Tesco's troubles since Sir Terry Leahy stood down, have got us thinking about leadership. As Manchester United fans have discovered this season, a successful brand depends on strong, consistent leadership that commands total respect. It holds as true for market-leading brands as it does for leaders of people.
| | | | Nokia and Centrefold: an unlikely coupling? | | 01 April 2014, 1:32PM |  In this day and age, the union of cutting-edge digital technology with a large-format photojournalism print product shouldn't work. But in the case of Nokia and Centrefold it absolutely did.
Andrew Hobbs is the founder and editor of poster-sized publication Centrefold, which showcases established and emerging artists in the fashion, art and design industries. He approached Nokia about collaborating on its 10th anniversary issue last year. The result was nine international photographers commissioned to shoot a complete issue of the magazine, cover to cover, exclusively on the Nokia Lumia 1020, which has a 41 megapixel camera, to the theme of 'beyond'.
| | | | Six tips for minimising the legal risks of social media | | 01 April 2014, 12:44PM |  As we move into a world where branded social media channels are no longer seen as experimental marketing channels, but essential communications tools, it's important for businesses to be mindful of the risks they face in this area.
| | | | Myth busters: marketing automation | | 01 April 2014, 11:20AM |  Myth (noun). a widely held but false belief or idea.
When it comes to technology, myths can easily arise due to a lack of knowledge and understanding around a product or piece of software. The danger is that marketers, eager to get the most of the exciting new technologies on offer, end up placing a lot of faith in these misconceptions.
| | | | Premium, brands and why Mark Twain was wrong | | 31 March 2014, 12:15PM |  I've been thinking a lot about 'premium' recently. And Mark Twain - he of the "Clothes make the man" adage. Can a brand 'put on' premium like a man puts on clothes and hey presto, it's premium? Or is there something deeper going on?
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