Media PM - Global Radio, Havas Worldwide, Amazon, programmatic ad trading, e-cigarettes

	View in web browser Add to safe senders list

03rd April 2014

Gordon bangs the drum for Global's commercial offering With the merger and competition investigation now complete, Global Radio's commercial chief is finally ready to talk to Maisie McCabe about its big plans ahead.     Havas has up to six acquisitions in the pipeline, says Yannick Bolloré Yannick Bolloré, the chairman and chief executive of Havas Worldwide, has said Havas was planning a number of acquisitions, in his first public appearance since taking over from David Jones in January.     Amazon takes on Apple and Google in internet TV market with launch of Fire TV Amazon has entered the fray against Apple and Google with the launch of Fire TV, an internet-enabled set-top box that allows users to stream content onto their TV screens.     The smart businesses are investing in things that will make your clients obsolete There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment.     Internet giants fight back with ad trading solutions AOL, Yahoo! and Microsoft are seeking share from agencies' own programmatic trading desks, David Benady writes.     Would you work with electronic cigarette brands? Agencies that are tempted to explore the burgeoning e-cigarette market face an ethical dilemma, David Benady writes.     Agencies identify value in global tech tie-ups Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.     Adland's Maths Men take centre stage, but success does not always add up Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.     Google is trying to 'hang us out to dry' says Martin Sorrell Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry".     Seventy per cent of people want to pay with their phone, says Weve CEO David Sear, the chief executive of the mobile advertising platform Weve, has said nearly three-quarters of people want to use their mobile phone to make contactless payments.     My Media Week: Paul Frampton This week, Paul Frampton, chief executive of Havas Media, locks down the must-sees at AdvertisingWeekEurope while planning his own mobile session, talks enmeshing paid and earned strategies with Camelot and Facebook and feeds his ferocious Twitter habit.     Don't treat the customer like a moron, says Paul Hayes Paul Hayes, the managing director, News UK Commercial, has told a session at Advertising Week Europe to make sure native advertising does not "treat the customer like a moron".     Google marketing chief attacks 'very sad' YouTube and Twitter ban by Turkey Yonca Brunini, Google's head of marketing for pan-EMEA, has criticised the Turkish government for banning YouTube and Twitter in a move she has labelled as a "very sad state".     James Corden: Microsoft ad 'one of least creative things I've been part of' Actor and writer James Corden described an ad for a Microsoft Windows phone as one of the "least creative things I've been a part of", in a session at Advertising Week Europe 2014, where he also questioned the efficacy of Twitter.     AWEurope: ITV first major UK broadcaster to sign up for Twitter Amplify ITV has become the first major UK broadcaster to sign up for Twitter Amplify, the social network's video partnership tool.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.   Digital Business Development Manager / Sales Manager - Great Commission! Travel & Tourism industry , OTT Group Up-to £30,000 basic + uncapped commission (£65-70,000 OTE), Central London, Angel, Islington Delegate Sales Executive , Holland & Tisdall Ltd £20,000 - £25,000 + OTE, City of London, London Subscription Sales Executive , Holland & Tisdall Ltd £20,000-£26,000 + OTE, Central London Account Manager , Haymarket Media Group Dependant on Experience, Teddington, Middlesex Display Sales Manager , Haymarket Media Group Dependant on Experience, Teddington, Middlesex

Manage Bulletins Unsubscribe