| | |  | | | | | | | Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry". | | | | | | | | | |  | | | | | | | IPC Media is preparing to close its weekly men's magazine Nuts, and its accompanying website, 10 years after its launch shook up the UK newsstands. | | | | | | | | | |  | | | | | | | The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. | | | | | | | | | |  | | | | | | | Transparency, particularly on pricing and remuneration, was one of the key factors in this morning's insider perspective on L'Oréal's £135 million media review, the biggest media pitch in the past three years. | | | | | | | | | |  | | | | | | | Ahead of today's launch of London Live, its editorial director, and former Campaign editor, Stefano Hatfield, explains why he believes the capital will never be the same again. | | | | | | | | | |  | | | | | | | Twitter users search for hashtags because they have seen them on TV, according to 75 per cent of people surveyed for a new research project from Thinkbox and Twitter. | | | | | | | | | |  | | | | | | | Agencies that are tempted to explore the burgeoning e-cigarette market face an ethical dilemma, David Benady writes. | | | | | | | | | |  | | | | | | | This week, Paul Frampton, chief executive of Havas Media, locks down the must-sees at AdvertisingWeekEurope while planning his own mobile session, talks enmeshing paid and earned strategies with Camelot and Facebook and feeds his ferocious Twitter habit. | | | | | | | | | |  | | | | | |  | | | | | | | With the merger and competition investigation now complete, Global Radio's commercial chief is finally ready to talk to Maisie McCabe about its big plans ahead. | | | | | | | | | |  | | | | | | | Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course. | | | | | | | | | |  | | | | | | | Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks. | | | | | | | | | |  | | | | | | | AOL, Yahoo! and Microsoft are seeking share from agencies' own programmatic trading desks, David Benady writes. | | | | | | | | | |  | | | | | | | There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment. | | | | | | | | | | | | | | | | |  | | | | | | | All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. | | | | | | | | | |  | | | | | | | For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. | | | | | | | | | |  | | | | | | | As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient | | | | | | | | | |  | | | | | | | As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay. | | | | | | | | | |  | | | | | | | In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question. | | | | | | | | | | | |
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