| The best bits from Advertising Week Europe | | 04 April 2014, 10:39AM |  All this week our LIVE@AdvertisingWeek blog has brought you the best news, views, videos, pictures, tweets, interviews and behind-the-scenes gossip from the four-day event. As our teams try to stop their heads from spinning, The Wall brings you a best of the best bits curation from all the daily highlights.
| | | | Branded content is the Cara Delevingne of the marketing world | | 04 April 2014, 7:50AM |  When Simon Daglish, ITV's group commercial director, said at Advertising Week Europe that "90% of content is crap", I skipped a little celebratory dance. While it might seem harsh to tell brands that want to become programme makers that most consumers "don't give a stuff" about them, the sentiment behind the statement is right. The essence of what you are trying to communicate will die a bloody death if it has even the faintest whiff of corporatese about it.
| | | | 6 ways to put content in the hands of your employees | | 04 April 2014, 7:43AM |  To make their brands known for sharing truly valuable content that gets to the heart of client problems, B2B marketing teams must increasingly rely on the experts within the organisation. But as anyone who's worked in a B2B marketing team can tell you, it's a tough job to source good content from already fully maxed-out employees.
| | | | Most viral April Fools videos of 2014 | | 03 April 2014, 9:38AM |  April Fools is a great time for companies to get a bit playful with their advertising. It's the one day of the year when brands are free to indulge in a spot of no-holds-barred creative marketing and it's always fun reading about the various new mad-cap product lines that hit the market on April 1st.
| | | | The rise of Russian ad tech and what it means for the West | | 03 April 2014, 9:13AM |  Despite recent political events, the Russian tech sector remains buoyant and optimistic about the future. A quick glance at the statistics underpinning the sector shows why. The latest estimates put the number of Russians online at 66 million, with growth expected to continue by around 15-20% year-on-year until 2018.
| | | | | | | AIA's unhealthy Vitality rewards program | | 02 April 2014, 7:24AM |  AIA have launched Vitality Rewards for every insured customer. Basically the concept is very positive. They want to reward you for being healthy. How this is being done is open to question though with some serious gaps in the program and some questionable creative.
| | | | Why being a contrary browser could fuel new discoveries | | 02 April 2014, 7:22AM |  In the ever-growing and expansive world of apps, I love the ambition of a new entrant in particular. Forgotify promises to rescue the music that sits in Spotify's extensive and vast library having never - yes, never – been listened to. Because it has been deprived of its opportunity to impress, this poor, undiscovered music is all too easy to dismiss as unworthy for human consumption.
| | | | How to be a brand leader | | 02 April 2014, 7:20AM |  Justin King's forthcoming departure from Sainsbury's, with the supermarket thriving, and Tesco's troubles since Sir Terry Leahy stood down, have got us thinking about leadership. As Manchester United fans have discovered this season, a successful brand depends on strong, consistent leadership that commands total respect. It holds as true for market-leading brands as it does for leaders of people.
| | | | Nokia and Centrefold: an unlikely coupling? | | 01 April 2014, 1:32PM |  In this day and age, the union of cutting-edge digital technology with a large-format photojournalism print product shouldn't work. But in the case of Nokia and Centrefold it absolutely did.
Andrew Hobbs is the founder and editor of poster-sized publication Centrefold, which showcases established and emerging artists in the fashion, art and design industries. He approached Nokia about collaborating on its 10th anniversary issue last year. The result was nine international photographers commissioned to shoot a complete issue of the magazine, cover to cover, exclusively on the Nokia Lumia 1020, which has a 41 megapixel camera, to the theme of 'beyond'.
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