Sunday Supplement - Analysis and opinions on the biggest issues in marketing

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Marketing Sunday Supplement , 04th April 2014

Deconstructing the art and science of storytelling   Why it's wrong to write off technology as incompatible with storytelling   Dirt is good: how storytelling gave Persil a boost   The rise of the CMO-CTO partnership   Marketers face up to the price of greater consumer privacy   John Lewis' marketer Craig Inglis on Bollywood dancing, tech incubators and Christmas planning in Spring   Millennials: misunderstood, intensely-courted, overly discussed, marketing dilemma   What happens when a loo paper brand resorts to toilet humour       ADVERTISEMENT IDENTITY IS THE NEW COOKIE!   Learn how to turn anonymous visitors into identified customers. Find us at TFMA Stand C6 - Stop by for trivia and refreshments! Download our FREE Survival Guide       JOBS BOARD Global Senior Marketing Manager , Ball & Hoolahan£60,000 + Car/Car Allowance , London   Media and Publications Officer , Stopgap£25980 - £28875 per annum , Berkshire   Brand Manager - 12 month Maternity Cover , Brand Recruitmentcar scheme and bonus , Wellingborough   Project Manager-Events , Stopgap£35000 - £45000 per annum , London   Senior Digital Display Planner , Lipton Fleming£28000 - £30000 per annum , London

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