| | | Five things to read now | | | | | LIVE@AdvertisingWeek rounds up all the best on-camera interviews, including Sir Martin Sorrell, Justin King and Sir Trevor McDonald. | | | | | | Yannick Bolloré, the chairman and chief executive of Havas Worldwide, has said Havas was planning a number of acquisitions, in his first public appearance since taking over from David Jones in January. | | | | | | Programmatic advertising is "bridging planning and buying" in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe. | | | | | | Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course. | | | | | | Actor and writer James Corden described an ad for a Microsoft Windows phone as one of the "least creative things I've been a part of", in a session at Advertising Week Europe 2014, where he also questioned the efficacy of Twitter. | | | Promoted | | | | | The mobile operator turned to Facebook to maximise engagement when it launched a new branding campaign. | | | ________ | | | | 3 April iPad edition - Inside Africa - the agency that's the envy of Brazil's adland
- Mike Gordon's first profile interview since joining Global five years ago
- Holler's planners turned stand-up comedians
- Where are the female superheroes?
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