Monday, 7 July 2014

Breaking news from Brand Republic - Camelot, Novak Djokovic, Device9, Vodafone, Imperial War Museum

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Camelot launches first ad for all National Lottery brands
Camelot launches first ad for all National Lottery brands
by James Swift
04 July 2014, 03:56PM
The National Lottery's new TV campaign showcases the good causes that benefit from the organisation's funding.
Sponsors congratulate Novak Djokovic on Wimbledon win
Sponsors congratulate Novak Djokovic on Wimbledon win
by Simon Nias
07 July 2014, 09:43AM
Adidas, Uniqlo and Seiko have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns.
Half of online advertising will be wasted
Half of online advertising will be wasted
by Damian Blackden
04 July 2014, 03:11PM
Improved consumer-centric techniques and technologies are needed to help marketers make the best use of their advertising dollars says Damian Blackden, co-founder at Device9.
Vodafone to create play from tweets
Vodafone to create play from tweets
by Maisie McCabe
04 July 2014, 01:43PM
Ra�l Arévalo, the Spanish actor, is to create a play from tweets suggested by members of the public, as part of Vodafone's Firsts initiative.
Imperial War Museum releases film announcing WWI exhibition
Imperial War Museum releases film announcing WWI exhibition
by James Swift
07 July 2014, 12:01AM
Imperial War Museums (IWM) London has created a film ahead of the launch of its First World War Galleries.
UKTV backs live Monty Python broadcast with campaign
UKTV backs live Monty Python broadcast with campaign
by Kate Magee
07 July 2014, 08:08AM
UKTV has launched a campaign to promote its broadcast of the final Monty Python reunion show live on TV.
Lidl plots 'more British' brand in drive for new customers
Lidl plots 'more British' brand in drive for new customers
by Alex Brownsell
07 July 2014, 08:53AM
Lidl's UK boss has pledged to make the discount grocer "become more British", as it seeks to continue to win market share from the 'big four' supermarket giants.
Cristiano Ronaldo launches CR7 fashion range and website
Cristiano Ronaldo launches CR7 fashion range and website
by Alex Brownsell
07 July 2014, 09:25AM
Cristiano Ronaldo has launched a new fashion website under his CR7 brand, with the Portuguese footballer adding a line of shirts to his underwear range launched last year.


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