Media AM - Magic, Maurice Lévy, Time Out, Publicis Groupe, Weve

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04th November 2014

Magic creates TV campaign ahead of national launch Magic, the Bauer Media radio network, has launched a new TV ad, ahead of going national on DAB in January. Sorrell should leave talk of love to the French, Lévy says Maurice Lévy, the chairman and chief executive of Publicis Groupe, has rejected suggestions that its $3.7 billion purchase of Sapient was the behaviour of a "jilted lover". ESI Media boosts digital capability with Stent and Balch hires ESI Media, home to the London Evening Standard and the Independent, has appointed Caroline Stent as digital business development director and Matthew Balch as head of mobile. Time Out hires Giles Coren as columnist Time Out has hired Giles Coren to be a weekly columnist, offering his acerbic take on city life. Publicis Groupe will continue to make acquisitions following Sapient deal Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions. When content turns to discontent From the Nokia Woods, which never took root, to Barclays' bike hire, branded content is no walk in the park (or ride in the woods), says Will Harris. Earning time: the new age of paid and social Active participation in social media resonates across channels, saves you money and will make you relevant. My sensors detect an Internet of Stupid Things I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess. All I want for Christmas is a mobile masterpiece The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues. Hipperson on mission to give Weve a clear direction The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes. Why the days of Mail Online could well be numbered At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014. Is creativity more important than media? The battle for supremacy between the creative message and the medium has resumed. David Benady reports. Latest blogs Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Account Manager - Ad-Tech - Must speak Spanish , Ultimate Asset £50000 - £65000 per annum + bonus, City of London Digital Business Director - Contract , Lipton Fleming £65000 per annum, London Sales Manager- Fashion & Beauty Video , Ultimate Asset £35000 - £45000 per annum + commission and benefits, City of London Digital Agency Sales Account Manager - RTB start-up , Shape Media up to £35,000 basic + uncapped commission, London (Greater) / London (Central), London (Greater) Business Development Manager (OTE £60k) , Ascent Solutions Up to £35k + uncapped commission (OTE £60k), London (Central), London (Greater)

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