Tuesday, 4 November 2014

Digital AM - Nixie wins Intel Make It Wearable competition, plus Romeo Beckham; Publicis Groupe; what brands can learn from Generation Feed

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Nixie's wearable drone wins $500,000 Intel prize
Nixie's wearable drone wins $500,000 Intel prize
by Shona Ghosh
04 November 2014, 10:15AM
Nixie has won Intel's 'Make It Wearable' competition, landing $500,000 to develop its drone camera bracelet.
Romeo Beckham stars in Burberry's first global Christmas campaign
Romeo Beckham stars in Burberry's first global Christmas campaign
by Maisie McCabe
04 November 2014, 10:32AM
Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria.
What brands can learn from Generation Feed
What brands can learn from Generation Feed
by Nicola Kemp
04 November 2014, 08:00AM
Brands must alter their thinking to overcome the competing demands of social media, writes Nicola Kemp.
Publicis Groupe will continue to make acquisitions following Sapient deal
Publicis Groupe will continue to make acquisitions following Sapient deal
by Maisie McCabe
04 November 2014, 08:34AM
Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.
Apple Watch slated for spring 2015 release
Apple Watch slated for spring 2015 release
by Shona Ghosh
03 November 2014, 12:15PM
Apple will release its smartwatch in spring next year, according to leaked comments from Angela Ahrendts, the company's retail chief.
When content turns to discontent
When content turns to discontent
by Will Harris
04 November 2014, 08:00AM
From the Nokia Woods, which never took root, to Barclays' bike hire, branded content is no walk in the park (or ride in the woods), says Will Harris.
Toyota pranks passersby in Aygo online campaign
Toyota pranks passersby in Aygo online campaign
by Maisie McCabe
03 November 2014, 12:29PM
Toyota has created an online film that pranks passersby, as part of its 'Go Fun Yourself' campaign for the Aygo model.
Brands jump on Victoria's Secret 'Perfect Body' backlash
Brands jump on Victoria's Secret 'Perfect Body' backlash
by Shona Ghosh
03 November 2014, 12:00PM
Dove and fashion retailer JD Williams have joined in the customer backlash against the Victoria's Secret 'Perfect Body' campaign, which has been slammed for sending out the wrong message to young women.
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