John Lewis feeds Christmas 2014 ad hype with 'Twitter Twinkle' app + Burberry, Coca-Cola and Pantene

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Marketing Daily , 04th November 2014

John Lewis feeds Christmas 2014 ad hype with 'Twitter Twinkle' app OMG don't read this The fourth wave of content marketing Romeo Beckham stars in Burberry's first global Christmas campaign When content turns to discontent Coca-Cola and (Red) unveil new Queen track for World Aids Day Pantene enlists Karren Brady for #shinestrong campaign What brands can learn from Generation Feed Jaffa Cakes and Twiglets owner United Biscuits snapped up for £2bn by Turkish food group Nixie's wearable drone wins $500,000 Intel prize The click-through rate is not dead, it's morphed into a zombie Diageo reveals plans for first hackathon Primark reports 'magnificent year' and improved ethical stance JOBS BOARD Senior Marketing Manager , Future Medicine LtdSalary dependent on experience , Finchley Church End, London (Greater) Business Development Manager , Forsterc. £40k + benefits , London Bridge Station, London (Greater) Digital Operations Manager , Tottenham Hotspur Football ClubUp to £55,000 + Bonus , North London Consumer Activation Controller , Mast-Jaegermeister UK LimitedSalary depending on experience. Additional bonus, pension, BUPA, life assurance, 25 days' holiday. , Camberley, Surrey ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k , Judi Patton£40k-£45k plus excellent benefits , London (Central), London (Greater)

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