Wednesday, 1 July 2015

Ad blockers, Cannes Lions Innovation, social supermarkets, Stella Artois and Twitter partner for Wimbledon, programmatic native, Barclaycard bPay, digital display ad fraud

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Brand Republlic
Digital PM brought to you by The Wall 1st July
 
One in seven Brits using ad blockers online, says YouGov One in seven Brits using ad blockers online, says YouGov
01 July 15, Gurjit Degun
Fifteen per cent of Brits online are using ad blockers because they find the spots "interruptive or annoying," according to a report by YouGov.
 
 
01 July 15
The changing dynamic of Cannes Lions

Technology platforms that support digital advertising always have been an intrinsic part of delivering marketing communications and creative innovation. However, it's only now that these technology...

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01 July 15
Battle of the social supermarkets: Aldi tops Digital Contact Talkability Tracker

Today (1 July) big data product company Digital Contact published its latest Digital Contact Talkability Tracker, looking at the most talked about UK supermarkets online via millions of pieces of online...

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01 July 15
OpenRTB 2.3 unlocks the creativity of programmatic native

The arrival of the OpenRTB 2.3 standard ushers in a major change in the digital advertising space, opening up programmatic trading for native ads for the very first time. It also heralds a new dawn where...

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01 July 15
Why digital display ad fraud is a big opportunity for independent agencies

Over the years, the challenges for independent digital specialist agencies have been widely varied, from losing revenue such as the Google kicker, to being undercut by big network agencies on fees in order...

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01 July 15
The Daily Poke: Sci-fi sneakers

The idea of trainers changing colour at the touch of a button sounds like an idea straight from your favourite sci-fi movie. But +rehabstudio, a creative technology company based in Shoreditch, believe...

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01 July 15
Meeting the 'new consumer': Brands that Cannes, will

For the 62nd year, the advertising community descended on the French Riviera for seven days of creativity and innovation at Cannes Lions last week. In recent years, the 'mobile consumer' has been a hot...

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More digital news
 
Stella Artois to serve exclusive Wimbledon videos to fans on Twitter Stella Artois to serve exclusive Wimbledon videos to fans on Twitter
01 July 15, Charlotte Mceleny
Twitter and Stella Artois enter Wimbledon as doubles in a real-time push using Twitter's Amplify product to serve exclusive content to tennis fans during the tournament.
 
Barclaycard bPay campaign tries to make sense of wearables Barclaycard bPay campaign tries to make sense of wearables
01 July 15, Shona Ghosh
After successfully getting the public to understand contactless cards, Barclaycard is now trying to make a convincing case for paying by wearables.
 
Digital clichés need to evolve to give real value to the customer, says Easyjet's Peter Duffy Digital clichés need to evolve to give real value to the customer, says Easyjet's Peter Duffy
01 July 15, Peter Duffy
New technology allows us to transform our businesses, says Peter Duffy, group commercial director - customer, product and marketing at easyJet.
 
Agency or algorithm: will all brands go in-house with programmatic? Agency or algorithm: will all brands go in-house with programmatic?
01 July 15, Charlotte Mceleny
After a couple of days to reflect, re-hydrate and generally recombobulate, Marketing looks at a recurring theme from the ad tech stream of Cannes Lions, whether marketers will shun agencies for technology.
 
Why Samsung's viral saves lives, yet has no soul Why Samsung's viral saves lives, yet has no soul
01 July 15, Unruly
Social video expert Unruly reviews the latest viral by Samsung.
 
 
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