Wednesday, 1 July 2015

Heineken picks Publicis to lead global creative, Protein World 'beach body ready' ad not offensive, Havas Media wins Ubisoft's £16m media business

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Heineken selects Publicis Worldwide to be lead global creative agency
by Kate Magee,
30 June 2015, 03:52PM
Heineken selects Publicis Worldwide to be lead global creative agency
Heineken has refreshed its global agency lineup, by appointing Publicis Worldwide to be its lead global creative agency for the brewing giant's lager brand.
Protein World 'beach body ready' ad not offensive
by Maisie McCabe,
01 July 2015, 07:05AM
Protein World 'beach body ready' ad not offensive
Protein World's controversial "beach body ready" poster is not offensive, according to the Advertising Standards Authority.
Havas Media wins Ubisoft's £16m media business
by Arif Durrani,
01 July 2015, 11:42AM
Havas Media wins Ubisoft's £16m media business
Havas Media has won the £16 million media planning and buying business for interactive entertainment firm Ubisoft, previously handled by Maxus.
TBWA names Chris Garbutt global creative president
by Matthew Rothenberg,
01 July 2015, 07:14AM
TBWA names Chris Garbutt global creative president
TBWA Worldwide has appointed Chris Garbutt global creative president.
Vauxhall ad wishes England footballers good luck in World Cup semi-final
by Kate Magee,
01 July 2015, 11:14AM
Vauxhall ad wishes England footballers good luck in World Cup semi-final
Vauxhall has released a tactical press ad to wish the England women's football team good luck in tonight's big match.
AOL will offer jobs to Microsoft salespeople following ad sales deal
by Omar Oakes,
30 June 2015, 05:30PM
AOL will offer jobs to Microsoft salespeople following ad sales deal
All Microsoft employees affected by the handing over of its global ad sales operation to AOL will be offered jobs in the tech giant's "nine key markets", both companies have said.
One in seven Brits using ad blockers online, says YouGov
by Gurjit Degun,
01 July 2015, 12:01AM
One in seven Brits using ad blockers online, says YouGov
Fifteen per cent of Brits online are using ad blockers because they find the spots "interruptive or annoying," according to a report by YouGov.
The future of OOH will be defined by innovation
by Glen Wilson, Posterscope,
01 July 2015, 08:00AM
The future of OOH will be defined by innovation
The out-of-home (OOH) advertising industry is at an exciting point in its evolution.
Blackett and Viner named among Radio 4 Woman's Hour Power List
by Brittaney Kiefer,
01 July 2015, 10:55AM
Blackett and Viner named among Radio 4 Woman's Hour Power List
BBC Radio 4's Woman's Hour has named Karen Blackett, the UK chief executive of MediaCom, to its Power List of top 10 influencers.
'This Girl Can' exposure at Cannes is good for non-profit creativity
by Al Young,
01 July 2015, 12:41PM
'This Girl Can' exposure at Cannes is good for non-profit creativity
I've just returned from Cannes where FCB Inferno had a pretty good week, picking up a total of ten Lions. The bulk of these were awarded for Sport England's 'This Girl Can' campaign, including an inaugural Glass Lion, three golds and a Grand Prix for...
London Evening Standard reports £1.4m trading profit
by Arif Durrani,
01 July 2015, 10:15AM
London Evening Standard reports £1.4m trading profit
The London Evening Standard, the capital's free evening news brand, has posted its third consecutive year of profit, to £1.4 million, greeted by its chief executive as "something to be celebrated".

Why it's time to turn back the clock on Baby Boomers

by Pamela Marsh
01 July 2015

With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity.

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Heineken "the Kiwi taste for adventure" by St Luke's
01 July 2015, 08:58AM
Heineken
Heineken has put a £4 million media spend behind a campaign for Old Mout after launching the fruit cider in the UK last year.
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