Heineken selects Publicis Worldwide to be lead global creative agency, controversial Protein World ad not offensive says ASA, one in seven Brits use ad blockers
Heineken has refreshed its global agency lineup, by appointing Publicis Worldwide to be its lead global creative agency for the brewing giant's lager brand.
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the reception of Apple Music, Apple's new streaming service, and the future... read more
All Microsoft employees affected by the handing over of its global ad sales operation to AOL will be offered jobs in the tech giant's "nine key markets", both companies have said.
Interior designer Laurence Llewelyn-Bowen offers key observations about launching in challenging markets, as well as some more general lessons learned during the past two decades running his design business.
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This time round we've selected dirty tips, a eureka moment and some beautiful people.
Brands need to be much clearer with consumers over how and why they collect their data if they are to gain trust, according to a new report from the Direct Marketing Association (DMA).
Jaguar, which signed as an official partner of the tournament, has kicked off a social media campaign using biometric sensors to analyse the mood of fans.
Ahead of the anticipated Kraft-Heinz merger, the company has announced the appointment of a string of new execs as it looks to strengthen its "iconic" and "powerful" brands - including Ketchup, Philadelphia... read more
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