Saturday, 4 July 2015

This week's most read news and best ad campaigns: Black horse returns in new Lloyds Bank ad, Heineken selects Publicis, Oasis launches summer campaign

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Black horse returns in new Lloyds Bank campaign
by Omar Oakes,
29 June 2015, 09:00AM
Black horse returns in new Lloyds Bank campaign
Lloyds Bank has brought back its iconic black horse in a new campaign marking its 250th anniversary.
Watch: Every Grand Prix winner from Cannes Lions 2015
by Brittaney Kiefer,
29 June 2015, 10:06AM
Watch: Every Grand Prix winner from Cannes Lions 2015
Campaign has rounded up the Grand Prix winners from last week's Cannes International Festival of Creativity.
Heineken selects Publicis Worldwide to be lead global creative agency
by Kate Magee,
30 June 2015, 03:52PM
Heineken selects Publicis Worldwide to be lead global creative agency
Heineken has refreshed its global agency lineup, by appointing Publicis Worldwide to be its lead global creative agency for the brewing giant's lager brand.
'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
by Kate Magee,
30 June 2015, 11:18AM
'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
Oasis, the Coca-Cola owned juice brand, has launched a humorous campaign in an attempt to connect with a new generation of consumers.
Yorkshire Tea launches £5 million campaign
by Gurjit Degun,
03 July 2015, 07:00AM
Yorkshire Tea launches £5 million campaign
Yorkshire Tea is launching a £5 million campaign with a TV ad that takes viewers to "brewtopia".
Sony Mobile calls global pitch
by Gurjit Degun,
02 July 2015, 08:00AM
Sony Mobile calls global pitch
Sony Mobile is reviewing its global creative business, which is currently handled by Adam & Eve/DDB.
UK wins four gold Film Lions
by Maisie McCabe,
27 June 2015, 08:00PM
UK wins four gold Film Lions
The UK received four gold Film Lions at the final awards ceremony in Cannes this evening for work for Honda, Beats By Dre, Guinness and Ikea.
Heineken plots global Desperados review
by Kate Magee,
02 July 2015, 08:00AM
Heineken plots global Desperados review
Heineken is preparing to kick off a search for a new global creative agency for Desperados, its tequila-flavoured beer.
Havas Media wins Ubisoft's £16m media business
by Arif Durrani,
01 July 2015, 11:42AM
Havas Media wins Ubisoft's £16m media business
Havas Media has won the £16 million media planning and buying business for interactive entertainment firm Ubisoft, previously handled by Maxus.
#Winning at the 'Glastonbury for communicators'
by Grace Sobey and Charlie Clinton,
29 June 2015, 09:50AM
#Winning at the 'Glastonbury for communicators'
The winners of the Young Lions Marketers Competition tell Campaign why Cannes Lions feels more like Glastonbury.
Harper's Bazaar UK issue to feature Samsung branded content
by Gurjit Degun,
29 June 2015, 09:22AM
Harper's Bazaar UK issue to feature Samsung branded content
Samsung branded content, in the form of a smartphone, is to feature on the front of the August issue of Harper's Bazaar UK.
RKCR/Y&R lands TUI's pan-Euro business
by Gurjit Degun,
02 July 2015, 08:00AM
RKCR/Y&R lands TUI's pan-Euro business
TUI, the travel group, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its pan-European creative account.
Ferrero appoints Aesop to handle Tic Tac creative business
by Gurjit Degun,
02 July 2015, 08:00AM
Ferrero appoints Aesop to handle Tic Tac creative business
Tic Tac, the confectionery brand owned by Ferrero, has appointed Aesop as its lead creative agency without a pitch.
Vodafone launches contest for CRM brief
by Gurjit Degun,
02 July 2015, 08:00AM
Vodafone launches contest for CRM brief
Vodafone, the mobile phone network, is on the hunt for an agency to handle customer relationship marketing.
Adam & Eve/DDB wins Grand Prix in Film Craft
by Gurjit Degun,
28 June 2015, 10:30AM
Adam & Eve/DDB wins Grand Prix in Film Craft
Adam & Eve/DDB picked up the Grand Prix in the Film Craft category at Cannes last night for "Monty's Christmas" for John Lewis.
Karmarama ECD Ryan to depart in summer
by Maisie McCabe,
02 July 2015, 08:00AM
Karmarama ECD Ryan to depart in summer
Caitlin Ryan, the group executive creative director at Karmarama, is leaving the agency in the summer.
Beacons installed on 500 London buses by Exterion Media
by Jonathan Shannon,
01 July 2015, 03:48PM
Beacons installed on 500 London buses by Exterion Media
The technology will allow brands to deliver contextual messages through their own apps to commuters.
Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
by Arif Durrani,
25 June 2015, 09:48AM
Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
The speed at which the media landscape is evolving, and the continued focus on marketing costs and return on investment is behind the unprecedented number of global media reviews, according to Martin Sorrell, WPP's chief executive.
WPP named Holding Company of the Year at Cannes
by Gurjit Degun,
29 June 2015, 08:52AM
WPP named Holding Company of the Year at Cannes
WPP has been named the Holding Company of the Year at the Cannes Lions International Festival of Creativity for the fifth consecutive year.
Programmatic adspend nears £1bn and doubles for mobile
by Omar Oakes,
29 June 2015, 09:27AM
Programmatic adspend nears £1bn and doubles for mobile
Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau.
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Top Work Stories

Pampers "poo face" by Saatchi & Saatchi
01 July 2015, 05:40PM
Pampers
Doing a poo. It's a big moment in all of our lives, but even more so for babies. That's the focus of a new film by Saatchi & Saatchi London for Pampers wipes.
Lloyds Bank "horse story" by Adam & Eve/DDB
30 June 2015, 09:01AM
Lloyds Bank
The new ad from Lloyds Bank brings back its iconic black horse to mark the company's 250th anniversary.
O2 "#waggytails" by VCCP
29 June 2015, 10:13AM
O2
O2 has launched a campaign to promote its Priority offering.
Ikea "welcome" by Lida
01 July 2015, 05:45PM
Ikea
Ikea has created an interactive tour of its headquarters for people who join its Family scheme.
Laundrapp "success is well laundered" by Now
30 June 2015, 08:27AM
Laundrapp
Six months after launching, the start-up Laundrapp is running a campaign that claims the key to success is a well-laundered shirt.
Carling "shirt amnesty" by Creature
26 June 2015, 09:42AM
Carling
Carling has launched a £3.6 million campaign to build anticipation ahead of the new football season.
Glacéau Vitaminwater "keep your vits about you" by Circus Maximus
29 June 2015, 01:36PM
Glacéau Vitaminwater
Glacéau Vitaminwater has created a film to help prevent office meltdowns across the UK.
Heineken "the Kiwi taste for adventure" by St Luke's
01 July 2015, 08:58AM
Heineken
Heineken has put a £4 million media spend behind a campaign for Old Mout after launching the fruit cider in the UK last year.
World's talking about: #ProudToLove
02 July 2015, 10:18AM
World's talking about: #ProudToLove
Throughout June, the roll call of brands seeking to display their support of Pride month got longer and longer.
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