Change4Life launches first sugar tracking app for £5m 'Sugar smart' campaign, anti-smoking campaign, and M&S fires loyalty boss

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Change4Life launches first sugar tracking app for £5m 'Sugar smart' campaign 04 January 16, Ben Bold and Shona Ghosh Public Health England (PHE) has created an app that allows parents to monitor the sugar intake of their children, after finding most four-to-10-year-olds consume 22kg of sugar a year - the weight of an... read more   Anti-smoking campaign evolves to 'bring harm closer to people' 29 December 15, Daniel Farey-Jones and Shona Ghosh Public Health England is developing its traditional January smoking cessation activity by employing more sophisticated ad targeting and a new PR angle to get into smokers' faces.   Breakfast briefing: M&S fires loyalty boss for racism, Facebook's Zuckerberg to build AI to run home 04 January 16, Ben Bold Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.   McDonald's crowdsourced Christmas Day ad features James Corden 25 December 15, Daniel Farey-Jones Comic actor James Corden has been drafted in to give some extra sparkle to McDonald's one-off Christmas Day ad, which will feature members of the public singing Wizzard's 'I Wish It Could Be Christmas... read more   First Choice unveils new TV ad campaign with refreshed brand identity 24 December 15, Gemma Charles First Choice has launched a TV push encouraging consumers to "liberate the carefree side of themselves" and promote its all-inclusive resorts.   Disney mulls offloading stake in millennial cable channel Fusion 24 December 15, Shona Ghosh Disney is reportedly looking to drop its stake in Fusion, a US cable channel targeted at a millennial audience.   Quorn capitalises on growth spurt with Mo Farah TV spots 24 December 15, Daniel Farey-Jones Quorn, the meat-free protein brand, is readying two new spots featuring brand ambassador Mo Farah and is boosting its TV spend to allow it to be on air for 51 weeks during 2016.   Qatar Airways makes its first 'fun' safety video with Barcelona FC 24 December 15, Shona Ghosh Airlines have cottoned onto the fact that safety videos can be another marketing channel, and now Qatar Airways has launched its own version with the Barcelona football team.   Seven marketing tech predictions for 2016 30 December 15, Rupert Staines Solving viewability and ad-blocking and embracing 'dark social' are among the big issues for Radium One's Rupert Staines.   Why media buying will get harder in 2016 04 January 16, George Patten Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director.   Strong women on the rise will be big trend in 2016 31 December 15, Sue Unerman If you're planning content or communications to target women in 2016, ditch the old stereotypes.   What it takes to be a true brand storyteller 04 January 16, Andy Nairn Most brand content fails because it is missing a key ingredient, says Lucky Generals' Andy Nairn.   Newsbrands will tick every box when it comes to influence and engagement in 2016 29 December 15, Rufus Olins Newspaper brands matter more than ever to readers and advertisers, argues Rufus Olins.   NBA stars are oddly tolerant of judgmental kids in Nike film 28 December 15, Matthew Rothenberg Who's your favorite player? Better spend some time living with them, says entertaining 5-minute video from W+K Portland.                 Senior Account Manager   £34000 - £36000 per annum Purple Consultancy, London   Client Director   £55000 - £65000 per annum Purple Consultancy, London   Integrated Midweight Designer   £180 - £220 per day Purple Consultancy, London   Account Manager Direct Campaigns|Top Advertising Agency London| Excellent Salary + Benefits   Up to £30,000 per annum + amazing benefits Lucky Seven, Central London   Head of Strategy – Digital / Brand Engagement circa £120-130k plus bens   Salary £115-130k plus bens Story Recruitment, London (Central), London (Greater)               See all jobs

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