Latest from Lidl, Bodyform, Jack Wills, Mondelez, BP and Psona, Instagram & Twitter

View in web browser | Add to safe senders list

Campaign: Brands June 01, 2016

Brand news and analysis, powered by Marketing Latest Lidl boosts sales with premium Deluxe range as big four all decline Simon Gwynn Lidl is now driving its rapid growth through premium lines, the latest grocery sales data shows. Bodyform's bloody film aims to break 'last taboo' for women in sport Omar Oakes "No blood should hold us back" is the tagline for a bold new ad by Bodyform which aims to break the "last taboo" for women in sport. Jack Wills catalogue ad banned for 'sexually suggestive' images Omar Oakes An ad in a direct mail catalogue for fashion brand Jack Wills has been banned for using "sexually suggestive" images that could be seen by younger teenagers. Stormy waters ahead for UK retailers as deflation drags on Simon Gwynn Retailers could face a battle on two fronts with rising costs and continued fierce competition, the British Retail Consortium has warned, as the deflation of the last year shows no signs of easing off. Life and career is about adventure, says Comic Relief's Mackenzie Amanda Mackenzie Amanda Mackenzie is chief marketing and communications officer at Aviva. She is currently "on loan" to director and Comic Relief founder Richard Curtis as executive advisor and chair at Project Everyone, and is a member of Campaign's Power 100. Mondelez launches content deal with Buzzfeed within new marketing model Omar Oakes Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant". How BP and Psona got a Paralympic sprinter to outrun a train Georgina Brazier BP's new film to promote its partnership for this summer's Paralympic Games features a German sprinter who carved out a second life as an athlete following a tragic accident. Instagram targets small businesses with new app tools Gurjit Degun Instagram, the photo-sharing app, is targeting small businesses with a set of new tools to help them create a profile, understand insights, and promote themselves. Who's afraid of Twitter's misogyny problem? Ilyse Liffreing A new study looks at rampant hate speech across the platform. How much brands should care is still an open question Lego and KitKat marketing bosses open up on vloggers, VR and innovation Gemma Charles Senior marketers from Lego and Nestle have revealed how they bridge physical and digital experiences. Pizza Express becomes Deliveroo's biggest partner brand Sarah Shearman Deliveroo, the meal delivery app, has struck a deal Pizza Express to deliver the restaurant chain's pizzas to customers across the UK. Promoted Voice search is taking over: an instant guide to marketing's new frontier Christi Olson, search evangelist Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make Three ways to ensure your ads are seen Presented by Campaign & comScore Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it         Campaign Jobs Senior Account Manager - sales promotions agency £40-50k plus benefits JEFFERSON, London (Central), London (Greater) International Account Director £45k Dot-Gap, London (Central) Senior Business Development Manager - Digital Agency £45-55k with OTE £60-70k (NEG) JEFFERSON, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE £20000 - £24000 per annum Live Recruitment, Manchester Business Director - LONDON to £80,000 JEFFERSON, London (Central), London (Greater) Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000