Wednesday, 1 June 2016

Bodyform aims to break taboo, Jack Wills ad banned, FCB Inferno hires creative trio

Campaign: Agencies

Campaign: Agencies
June 01, 2016

Latest

Bodyform's bloody film aims to break 'last taboo' for women in sport
Bodyform's bloody film aims to break 'last taboo' for women in sport

Omar Oakes

"No blood should hold us back" is the tagline for a bold new ad by Bodyform which aims to break the "last taboo" for women in sport.

Jack Wills catalogue ad banned for 'sexually suggestive' images
Jack Wills catalogue ad banned for 'sexually suggestive' images

Omar Oakes

An ad in a direct mail catalogue for fashion brand Jack Wills has been banned for using "sexually suggestive" images that could be seen by younger teenagers.

FCB Inferno hires creative trio from diversity scheme
FCB Inferno hires creative trio from diversity scheme

James Swift

FCB Inferno has offered full-time jobs to three young creatives after running a pilot initiative to give women from poorer backgrounds a taste of advertising.

How BP and Psona got a Paralympic sprinter to outrun a train
How BP and Psona got a Paralympic sprinter to outrun a train

Georgina Brazier

BP's new film to promote its partnership for this summer's Paralympic Games features a German sprinter who carved out a second life as an athlete following a tragic accident.

Movers and shakers: MullenLowe, BBH, CHI & Partners, Havas and more
Movers and shakers: MullenLowe, BBH, CHI & Partners, Havas and more

Staff

Campaign's weekly round-up of the hires, departures and promotions across the industry.

TMW Unlimited unveils new-look planning team
TMW Unlimited unveils new-look planning team

Sarah Shearman

TMW Unlimited has made a string of promotions and a new hire as it looks to bolster its strategy department.

Mondelez launches content deal with Buzzfeed within new marketing model
Mondelez launches content deal with Buzzfeed within new marketing model

Omar Oakes

Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".

Media needs balanced scorecard to realise programmatic's potential
Media needs balanced scorecard to realise programmatic's potential

Nick Hewat

The Guardian's Nick Hewat encourages advertisers who are buying programmatically to look at the value of the inventory, rather than just the cost.

How to make programmatic work better: make it  programmable
Promoted
How to make programmatic work better: make it programmable

Edward Craig

Programmatic advertising is notorious for its over­complication, a problem that troubles some of the world's biggest marketers. Brian O'Kelley CEO at AppNexus is on a mission to streamline the industry...

THE WORK

Audi
Audi "Speed isn't everything" by Bartle Bogle Hegarty

The Audi R8 performs a slow-motion doughnut and ends up creating one of the rings in the brand's logo, in a new TV ad.

Trending

So what's going on at BBH?
So what's going on at BBH?

Jeremy Lee

BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.

BBH talent drain continues as Rosie Arnold moves to AMV
BBH talent drain continues as Rosie Arnold moves to AMV

Kate Magee

Rosie Arnold, deputy executive creative director at Bartle Bogle Hegarty, is leaving the agency after 33 years to join Abbott Mead Vickers BBDO as creative partner and head of art.




Aerial Awards radio ad winner April 2016: Marmite 'The Mondays' by Adam&Eve/DDB Presented by Campaign & Radiocentre You'll either love it or you'll hate it.. This month's judge loved it and crowned it April's Aerials winner. 


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