Monday, 31 October 2016

John Lewis taps Dougal Wilson for 2016 Christmas ad | Facebook defends 'ethnic affinity' ad targeting

Campaign 18:05

Campaign 18:05
October 31, 2016
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John Lewis taps Dougal Wilson for 2016 Christmas ad
John Lewis taps Dougal Wilson for 2016 Christmas ad

Maisie McCabe

John Lewis has turned to Dougal Wilson, the Blink director behind three of its five previous Christmas ads, for its upcoming Christmas ad.

Tech
Facebook defends 'ethnic affinity' ad targeting
Facebook defends 'ethnic affinity' ad targeting

Omar Oakes

Facebook has been criticised for allowing advertisers to discriminate between users in ad campaigns based on their "ethnic affinity".

Advertising
WPP reports advertising slowdown in UK
WPP reports advertising slowdown in UK

Omar Oakes

WPP's UK revenue has grown 2.1% to £461m on a like-for-like basis in the third quarter of 2016 amid a slowdown in advertising activity in Britain.

Marketing
How to reboot brand strategy for the digital age
How to reboot brand strategy for the digital age

David Taylor and Jon Goldstone

In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected.

Media
Is the traditional billboard facing terminal decline?
Is the traditional billboard facing terminal decline?

Gideon Spanier

Does Clear Channel's refusal to pay rent suggest the end is nigh for the medium, Gideon Spanier asks.

 

Also in the news
Vine will not be the only casualty in the new video landscape

Twitter's decision to shut Vine came as a shock to a lot of people but it actually lost relevance some time ago, writes Susie Clark.

Jeremy Lee: Pitch@Palace shows opportunity for adland to support start-ups

Given that agencies have tried hard to embrace entrepreneurs, it's surprising that more don't seek to become involved in accelerating start-ups.

Watch: Giffgaff gets ghoulish with Halloween Salon

This Halloween Giffgaff helped partygoers to "end the nightmare" of getting ready with a free pop-up hair and make-up salon in the heart of Soho.

3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages
Promoted
3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages

Thinkbox

Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

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Head of Global Marketing £80000 - £90000 Per Annum £80,000 - £90,000 Nigel Wright Recruitment, All UK
Global Strategic Media Planner - £70K £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London
Head of Planning Competitive KHWS, London (Central), London (Greater)
Business Development Director - B2B integrated marketing agency £50-75k plus commission and benefits The Jefferson Group, London (Central), London (Greater)
Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london
Creative Strategist £35 - £45K + bonus and benefits Rare Selection, London (Central), London (Greater)
New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater)
Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)
Digital Executive £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)
Senior Marketing Executive Depending on Experience Haymarket Media Group, Twickenham, London (Greater)
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Marie Curie campaign turns Piccadilly Circus yellow | Watch: Giffgaff gets ghoulish with Halloween Salon | Facebook defends 'ethnic affinity' ad targeting

Campaign: Brands

Campaign: Brands
October 31, 2016
Brand news and analysis, powered by Marketing

Latest

Marie Curie campaign turns Piccadilly Circus yellow
Marie Curie campaign turns Piccadilly Circus yellow

Omar Oakes

Marie Curie turned Piccadilly Circus yellow on Saturday in support of the charity's nurses who worked an extra hour as the clocks went back last weekend.

Watch: Giffgaff gets ghoulish with Halloween Salon
Watch: Giffgaff gets ghoulish with Halloween Salon

Georgina Brazier

This Halloween Giffgaff helped partygoers to "end the nightmare" of getting ready with a free pop-up hair and make-up salon in the heart of Soho.

Facebook defends 'ethnic affinity' ad targeting
Facebook defends 'ethnic affinity' ad targeting

Omar Oakes

Facebook has been criticised for allowing advertisers to discriminate between users in ad campaigns based on their "ethnic affinity".

How to reboot brand strategy for the digital age
How to reboot brand strategy for the digital age

David Taylor and Jon Goldstone

In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected.

No creative ideas? You could be overloaded
No creative ideas? You could be overloaded

Chris Lewis

Creativity is illusive and unpredictable but we make it more so by filling our lives with interruptions, Chris Lewis says.

Marmitegate phase two: Morrisons brings in sharp price rise for divisive spread
Marmitegate phase two: Morrisons brings in sharp price rise for divisive spread

Simon Gwynn

After Tesco's stand-off with Unilever brought the risks of Brexit into sharp relief, Morrisons has taken the bold step of increasing the price of Marmite by 12.5%.

Review recap: PepsiCo, Dulux, Philadelphia
Review recap: PepsiCo, Dulux, Philadelphia

Staff

Accounts up for grabs include Pepsi's pan-European digital account, Dulux's international ad account, as well as the chance to work on Philadelphia and Vimto.

3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages
Promoted
3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages

Thinkbox

Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with

Ads to give a truck about
Promoted
Ads to give a truck about

Getmemedia

Truck advertising allows brands to advertise in a media free environment...

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Proposition Insight Manager £50,000 - £55,000 + 25% bonus PSD Group, London (Central), London (Greater)
Marketing Manager Up to £42,000 plus benefits Daniel Marks London, London (Central), London (Greater)
Marketing, Communications and PR Manager Up to £45k plus benefits PSD Group, Oxfordshire
Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)
Digital Executive £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)
Senior Marketing Executive Depending on Experience Haymarket Media Group, Twickenham, London (Greater)
Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater)
Marketing Manager Salary Band D: £28,780-£38,939, inclusive of London weighting. Newcastle University London, Newcastle University London, Middlesex Street, London.
Head of Planning Competitive KHWS, London (Central), London (Greater)
Marketing Manager Competitive The Flash Pack, London (Central), London (Greater)
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