Thursday 13 October 2016

Under-fire Samsung kicks off pan-Euro creative pitch; Ad-blockers are a stick to beat digital with, says Twitter's Dara Nasr

Campaign: Agencies

Campaign: Agencies
October 13, 2016

Latest

Under-fire Samsung kicks off pan-European creative pitch
Under-fire Samsung kicks off pan-European creative pitch

Kate Magee

Samsung, the electronics giant, has issued a pan-European brief to ad agencies as it seeks greater creative consistency across its marketing activity.

Ad-blockers are a stick to beat digital with, says Twitter's Dara Nasr
Ad-blockers are a stick to beat digital with, says Twitter's Dara Nasr

Shona Ghosh

Ad-blocking is used to "beat" digital advertising, according to Twitter's UK managing director Dara Nasr.

Govt seeks agency to refresh Change4Life
Govt seeks agency to refresh Change4Life

Omar Oakes

Public Health England is reviewing its advertising business for Change4Life, its public-health campaign.

Brave ads look different now
Brave ads look different now

Claire Beale

At Frank Budgen's memorial screening, the ad industry mourned more than the passing of a brilliant director.

Brexit uncertainty leads to decline in account reviews
Brexit uncertainty leads to decline in account reviews

Staff

Economic uncertainty in the run-up to, and the outcome of, the European Union referendum contributed to a 14.3% decline in the number of completed account reviews in the first nine months of the year.

BT and OgilvyOne split after 15 years
BT and OgilvyOne split after 15 years

Maisie McCabe

BT and OgilvyOne have split by "mutual consent" after 15 years, as BT looks to consolidate its direct accounts following its £12.5bn acquisition of EE.

Kenyan police release M&C Saatchi exec questioned over terrorism
Kenyan police release M&C Saatchi exec questioned over terrorism

Maisie McCabe

The M&C Saatchi executive taken in for questioning on terrorism charges in Nairobi has been released without charge.

Grey London and WDMP launch joint CRM division
Grey London and WDMP launch joint CRM division

Kate Magee

Grey London has partnered independent direct marketing agency WDMP to launch a CRM and DM division.

WCRS, Kinetic, and 18 Feet & Rising win Ocean Outdoor creative contest
WCRS, Kinetic, and 18 Feet & Rising win Ocean Outdoor creative contest

Suzanne Bidlake

WCRS, Kinetic Active and 18 Feet & Rising will have their concept ads for Churchill, McVitie's, Warner Brothers and Born Free brought to life after winning in Ocean Outdoor and Campaign's creative contest.

Just one week to go until Media Week Awards 2016
Just one week to go until Media Week Awards 2016

Staff

The countdown is on for the Media Week Awards 2016, the most important night of the year for UK commercial media, that takes place in seven days' time.

Sky warns of 'weakness' in TV ad market as revenues fall after Brexit
Sky warns of 'weakness' in TV ad market as revenues fall after Brexit

Gideon Spanier

Sky has blamed "weakness" in the TV ad market as its advertising revenues fell 3% in UK in the three months after Brexit.

Ideas with Momentum
Promoted
Ideas with Momentum

Fold7

Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom...

The Work

Fuller's Frontier
Fuller's Frontier "#FindFlavour" by The Corner

Fuller's has hidden messages in what appear to be blank posters, which can only be revealed via Instagram.

End Youth Homelessness
End Youth Homelessness "Get them to a safe place" by Leo Burnett

Street art has been used to depict the precarious life of a kid who has to choose between the dangers at home and the risks of living on the streets.

Premier Foods
Premier Foods "Oxo family" by J. Walter Thompson London

Oxo has unveiled its first TV work since the death of its previous campaign's much loved "mum", Lynda Bellingham, in 2014.

Be useful, be entertaining: native advertising's golden rules
Promoted
Be useful, be entertaining: native advertising's golden rules

Andrew Mole, Platform360

Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?

Campaign Jobs
PPC Account Director £45k Dot-Gap, London (Central)
PPC Account Executive £25k Dot-Gap, London (Central)
Business Development Manager £35k Dot-Gap, London (Central)
Video Inventory Manager Negotiable Sky, Brentford, Middlesex
Sky AdSmart Sales Manager Negotiable Sky, Brentford, Middlesex
Head of Digital - a modern day agency £60-75k plus benefits The Jefferson Group, London (Central), London (Greater)
3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London
Business Development Director (creative Agencies & direct-to-client) – Commercials Competitive ITN, London
Head of Creative Competitive ITN, London
Video Editor Competitive McCann Central, Solihull, West Midlands
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