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Brave ads look different now Claire Beale At Frank Budgen's memorial screening, the ad industry mourned more than the passing of a brilliant director. | |
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BT and OgilvyOne split after 15 years Maisie McCabe BT and OgilvyOne have split by "mutual consent" after 15 years, as BT looks to consolidate its direct accounts following its £12.5bn acquisition of EE. | |
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Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom... | |
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Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? | |
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