Saturday, 15 October 2016

Havas acquires entertainment media group Target MCG; Facebook launches its email killer Workplace

Campaign: Media

Campaign: Media
October 15, 2016
Media news and analysis, powered by Media Week

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Havas acquires entertainment media group Target MCG
Havas acquires entertainment media group Target MCG

Omar Oakes

Havas has bought Target Media and Communications Group, a 26-year-old entertainment media company whose clients includes Disney and Universal.

Facebook launches its email killer Workplace
Facebook launches its email killer Workplace

Shona Ghosh

Facebook has tweaked and rebranded its business offering, going head-to-head with enterprise software tools such as Microsoft's Yammer and Slack.

Mobile display adspend overtakes desktop for first time
Mobile display adspend overtakes desktop for first time

Omar Oakes

The dominance of smartphone usage in the UK has resulted in mobile display adspend surpassing PC/desktop for the first time, according to latest IAB UK figures.

How Amazon built a billion dollar advertising business
How Amazon built a billion dollar advertising business

Shona Ghosh

Amazon is quietly building out its advertising business, promoting not only products sold on its own site, but also "offline" brands such as Mercedes-Benz.

FA and Louis Vuitton first to broadcast TV-style shows on Periscope
FA and Louis Vuitton first to broadcast TV-style shows on Periscope

Shona Ghosh

Twitter has made it easier for professional news organisations and brands to stream high-quality Periscope broadcasts through external cameras.

WCRS, Kinetic, and 18 Feet & Rising win Ocean Outdoor creative contest
WCRS, Kinetic, and 18 Feet & Rising win Ocean Outdoor creative contest

Suzanne Bidlake

WCRS, Kinetic Active and 18 Feet & Rising will have their concept ads for Churchill, McVitie's, Warner Brothers and Born Free brought to life after winning in Ocean Outdoor and Campaign's creative contest.

Latest IPA Bellwether Report highlights 'confusing' outlook
Latest IPA Bellwether Report highlights 'confusing' outlook

Gideon Spanier

Brands and agency chiefs have warned of a "confusing" outlook despite the quarterly IPA Bellwether Report claiming that marketers have "held their nerve" after Brexit.

Almost half of adult British Snapchatters are parents, says UK chief Valoti
Almost half of adult British Snapchatters are parents, says UK chief Valoti

Shona Ghosh

Snapchat has revealed that more than three-quarters of its ten million daily active British users are older than 18, while 43% of adult users are parents.

Sky warns of 'weakness' in TV ad market as revenues fall after Brexit
Sky warns of 'weakness' in TV ad market as revenues fall after Brexit

Gideon Spanier

Sky has blamed "weakness" in the TV ad market as its advertising revenues fell 3% in UK in the three months after Brexit.

Nearly half of millennials block ads on mobile, industry warned
Nearly half of millennials block ads on mobile, industry warned

Omar Oakes

The advertising industry has a responsibility to win over millennials on mobile "before it's too late", the chief executive of programmatic specialists The Exchange Lab has warned.

The story of a winning partnership: video
Promoted
The story of a winning partnership: video

Thinkbox

Manning Gottlieb OMD and Age UK were awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards. Their collaboration included partnering with John Lewis' "Man on the moon" Christmas campaign. So how did they think of it, and why did Gogglebox help build its momentum?

'When I see agencies having fun, I really respect that' Martin Heaton Cooper
Promoted
'When I see agencies having fun, I really respect that' Martin Heaton Cooper

Eleanor Kahn

In association with The Trade Desk, we invite the biggest industry names to interview their boundary-pushing peers - and pass on the baton, in an interview relay. Discovery Networks' Martin Heaton Cooper, VP commercial development UK, Ireland & IAS EMEA, is the latest boundary pusher in our series. Jenny Biggam, founder, the7stars, speaks to him...

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