How Sainsbury's ads revolutionised food culture | The fight for talent is on

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Campaign Sunday Supplement October 23, 2016

In-depth reads from across Campaign, covering brands, agencies and media How Sainsbury's ads revolutionised the UK's food culture Paul Burke Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke. Campaign Big Awards 2016: the winners' showcase This year's awards are dominated by one campaign that ticks all the boxes for the judging panel. John Witherow bucks print decline at The Times Gideon Spanier The editor of the News UK title tells Gideon Spanier about agencies' bias against print, its biggest-ever ad campaign and its rivalry with the Telegraph. Agencies' fight for talent is on Claire Beale Agencies have their work cut out for them if they want to remain the best place for advertising people to work. A view from Dave Trott: Make the useless useful Dave Trott The creative thinking that went into the Intergenerational Learning Center is the sort we could all benefit from adopting. The marketer's guide to effectiveness Gurdeep Puri Making a mint out of marketing has never been tougher. Fresh from judging the 20th Euro Effies, Gurdeep Puri explains how to deliver work that works. Why Matt Adams is ready to create the 'next chapter' at Havas Media Omar Oakes It's his first time in a media agency driving seat but Matt Adams is already pressing hard on the accelerator. Content marketing has an identity crisis Bian Salins TSB's head of social explains why companies must recognise that content creation and production is now part of everyone's job. Do influencers matter more to brands than fashion mags? Gurjit Degun Recent remarks by US Vogue writers suggest glossy titles feel their influence is under threat. On the Campaign couch: Should I play nicely with my competition? Jeremy Bullmore Why should I play nicely with my competition? Our agony uncle Jeremy Bullmore answers this latest career dilemma. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs UK Regional Marketing Manager £65k Dot-Gap, London (Central), London (Greater) Marketing Manager £55,000 per annum Ball & Hoolahan, London Business Development Director - Brand Agency £60-70k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Creative Director £85k + Lots of Benefits Eden Marsh, London (Central), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater) Marketing Manager Competitive The Flash Pack, London (Central), London (Greater) Senior Marketing Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Senior Sales Executive / Account Manager - Supply Management Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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