HP agencies showing 'true enthusiasm' over diversity, says CMO Antonio Lucio + latest from Tesco, Google & Facebook

View in web browser | Add to safe senders list

Campaign: Brands October 05, 2016

Brand news and analysis, powered by Marketing Latest HP agencies showing 'true enthusiasm' over diversity, says CMO Antonio Lucio Shona Ghosh HP's chief marketing officer, Antonio Lucio, last month asked the company's agency roster to commit to greater diversity. Tech players entrench power in Interbrand ranking of world's most valuable brands Simon Gwynn Apple and Google have once again topped Interbrand's list of the 100 most powerful brands - while Facebook and Amazon have seen their value grow faster than any other brand. Tesco boss Dave Lewis: farm brands key to winning over consumers Simon Gwynn Tesco's controversial farm brands have proved instrumental to the retailer's resurgence, chief executive Dave Lewis has said, as it announced its strongest half-year results for five years. How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps' Tesco and BBH London's work around The Great British Bake Off was one of the case studies entered into the 2016 New Thinking Awards, in partnership with Sky Media. To spread the innovation and fresh ideas found in the entries, Campaign is publishing the best papers. How science can help marketers become more effective Phil Barden From packaging design to global campaign strategy, scientific insight can go a long way in helping brand marketers to become more effective, Decode Marketing's Phil Barden writes. Google spotlights AI at Pixel smartphone launch Shona Ghosh Google has unveiled a slew of new hardware including two new own-brand smartphones, the smart speaker Google Home and the DayDream VR headset - but its artificially intelligent assistant took the spotlight. Google mocks fanboys in Silicon Valley spot Shona Ghosh Google poked fun at itself and the wider tech industry by opening yesterday's launch event with a comical spot from the show Silicon Valley. Vogue blogger backlash underlines disconnect between media owners and influencers Nicola Kemp Criticism of bloggers may feel like an argument which belongs in the nineties; but the backlash to US Vogue's recent full-frontal attacks underline the media industry's struggle to come to terms with the rising power of digital influencers. Facebook sorry after guns and drugs appear in new Marketplace service Omar Oakes Facebook has apologised after guns and drugs appeared to be for sale on the new Marketplace feature on its mobile app. Facebook Marketplace - frictionless or fraught? Dan Hagen How should our industry make the most of what is essentially peer-to-peer selling of goods, asks Carat's chief strategy officer. Sainsbury's Bank ad banned by ASA for 'trivialising' credit cards Simon Gwynn Sainsbury's has been rapped by the Advertising Standards Authority after a viewer complained about an ad in which a real couple talk about using a credit card to help pay for the renovation of their house. Movers and shakers: The Lad Bible, iProspect, Ovo, MediaCom, Engine, Maxus and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Promoted How clever native makes online advertising work: Volvo #MadebySweden Redpill Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot of brands still put their budget behind traditional advertising. Campaign Jobs Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000