Friday 14 October 2016

Agencies are looking for 'T-shaped personalities'; Adam & Eve/DDB's chief on why walking is his secret work weapon

Campaign 18:05

Campaign 18:05
October 14, 2016
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Why agencies are looking for 'T-shaped personalities'
Why agencies are looking for 'T-shaped personalities'

Omar Oakes

The rapid evolution of the media landscape means agencies are looking for people with "T-shaped personalities", bosses told the industry.

Tech
Almost half of adult British Snapchatters are parents, says UK chief Valoti
Almost half of adult British Snapchatters are parents, says UK chief Valoti

Shona Ghosh

Snapchat has revealed that more than three-quarters of its ten million daily active British users are older than 18, while 43% of adult users are parents.

Advertising
Adam & Eve/DDB's chief on why walking is his secret work weapon
Adam & Eve/DDB's chief on why walking is his secret work weapon

James Murphy

James Murphy explains how his walk to work became an important part of his daily routine.

Marketing
Unilever and Tesco resolve pricing spat
Unilever and Tesco resolve pricing spat

Shona Ghosh

Unilever and Tesco have come to an agreement over product pricing, with brands such as Marmite returning to the retailer's shelves.

Media
FA and Louis Vuitton first to broadcast TV-style shows on Periscope
FA and Louis Vuitton first to broadcast TV-style shows on Periscope

Shona Ghosh

Twitter has made it easier for professional news organisations and brands to stream high-quality Periscope broadcasts through external cameras.

 

Also in the news
Maternity men: ad dads holding the baby

A new breed of men in the creative industries are embracing the opportunity and challenge afforded by shared and extended parental leave.

Whiskas campaign zones in on the curiosity of cats

Whiskas has launched a new brand platform that aims to celebrate the famous curiosity of cats.

Campaign Viral Chart: Shell music video is most shared again

Shell's music video starring Jennifer Hudson and Pixie Lott has taken the top spot for a second week running, while Google's new Pixel phone and Jennifer Aniston's return to Emirates' advertising are among the most shared.

Tech discoveries of the year
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Tech discoveries of the year

The Trade Desk

What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.

Quantcast's Ben Murphy: 'The audience isn't just your colleague sitting next to you'
Promoted
Quantcast's Ben Murphy: 'The audience isn't just your colleague sitting next to you'

Quantcast's newly-appointed UK MD talks about getting creative right, tackling attribution, finding the right audience and why this year's Supernova conference is the best yet

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