Marketers report increased adspend despite falling confidence amid Brexit, Sainsbury's plans Argos outlets in every store, YouTube buys paid product service FameBit

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Campaign Breakfast Briefing October 12, 2016

Latest Marketers report increased adspend despite falling confidence amid Brexit Omar Oakes Marketers have "held their nerve" in the face of an uncertain business climate following the UK's Brexit vote, according to the latest Bellwether Report by the IPA. Sainsbury's plans Argos outlets in every store Shona Ghosh Sainsbury's chief executive Mike Coupe envisages a future where every branch has an Argos concession, except for smaller convenience stores. YouTube buys paid product service FameBit Shona Ghosh Google has bought FameBit, a start-up which makes it easier for brands to put their products into videos made by influencers. Mobile display adspend overtakes desktop for first time Omar Oakes The dominance of smartphone usage in the UK has resulted in mobile display adspend surpassing PC/desktop for the first time, according to latest IAB UK figures. BT's Ryan Reynolds ad banned for 'misleading' broadband claims Omar Oakes BT's ad starring Ryan Reynolds for its internet service has been censured by the Advertising Standards Authority for misleading claims about service speed. Excessive overtime blamed for suicide of Dentsu employee David Blecken Excessive overtime blamed for suicide of Dentsu employee Promoted Thomson scoops £150k Great Minds prize Immediate Media To mark the launch of its Imagine studio, Immediate Media invited agencies to vie for the title of Great Minds 2016 Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Campaign Jobs Business Development Director - Brand Agency £60-70k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Account Director Europe £50000 - £55000 per annum + commission The Great & The Good, London Senior Brand Expression Manager Competitive + Benefits Sainsbury's, London (Central), London (Greater) Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire Account Manager - Full Service Media Agency! £50k Dot-Gap, London (Central) Interim SBM - Innovation £65,000 per annum + car / car allowance Ball & Hoolahan, London Display & Affiliates Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Search / PPC Marketing Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Digital Marketing Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire

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