Why social VR can be a game-changer for Facebook + latest from St John Ambulance, Tesco & #NationalPoetryDay

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Campaign: Brands October 10, 2016

Brand news and analysis, powered by Marketing Latest Why social VR can be a game-changer for Facebook Kevin Brown Facebook's VR social networking idea for Oculus allows us to reconnect face-to-face, separated only by our imaginations, says Brothers & Sisters' managing director of Making. The future of luxury brands in an on-demand world Tracey Follows Can luxury brands both embrace the sharing economy and remain aspirational? It's an existential question they now need to answer. Tech brands are talkin' loud and sayin' nothing Jeremy Ettinghausen How can tech brands make news when there is no news to make? Our industry seems to have too much data, too little sense Alex Steer When was the last time you had too little data to do your job? Bring back marketing knowledge, Alex Steer writes. BBH brings clients St John Ambulance and Tesco together for 'lifesaving' babywear giveaway Simon Gwynn Bartle Bogle Hegarty has created a babygrow for St John Ambulance, as the next stage of its campaign to increase awareness of how to give first aid to babies. Why the 'New Mac' candle is selling like hotcakes Bill Scott A Mac Candle shows that consumers want to experience their most loved brands with all five senses, says Bill Scott, chief executive officer of Droga5 London The 15 saddest attempts at brand verse from #NationalPoetryDay Ilyse Liffreing Roses are red, babies are barefoot. Not every hashtag requires your input. Watch: Chivas Regal hopes to inspire new generation of Scotch drinkers Georgina Brazier Coinciding with London Cocktail Week, luxury whisky brand Chivas Regal has launched a pop-up bar in the Truman Brewery, where guests are invited to blend their very own Scotch. Brand lessons from Tesco's apparent revival under Dave Lewis Rob Sellers What is good for Tesco is good for you. We have to understand the brand's path and shape our plans to synchronise with it, writes Rob Sellers. Aviva campaign highlights millennials' poor pension planning Shona Ghosh Aviva has launched a digital campaign to highlight how few Brits are planning ahead on their pension, and how little most young people may have to live on in future. Review recap: QVC, DWP, Natural History Museum Staff QVC, the home-shopping network, is set to launch a review of its global media planning and buying business. Fuller's craft lager brand Frontier launches 'blank' outdoor ads with hidden messages Omar Oakes Frontier, the craft lager brand by Fuller's, is inviting passersby to take pictures of seemingly blank outdoor posters that reveal hidden messages via Instagram. Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff Campaign Jobs Assistant to Director of Marketing £70000 - £74500 per annum + dep on exp Career Moves Group, London Marketing Manager £25k-£30k DOE The Flash Pack, London (Central), London (Greater) Brand Development Manager 6 month FTC £40-50,000 per annum pro rata + comprehensive benefits package EMO Unlimited, Epsom, Surrey UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Customer Comms Project Manager Up to £45,000 per annum Muse Publishing, London City Head of Strategy £Competitive + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Business Director Competitive + comprehensive benefits package EMO Unlimited, Bristol

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