Tesco, Google and Graze on using data to transform consumer marketing | Just Eat gives board role to former P&G marketing boss Roisin Donnelly | Ford campaign for new SUV stars Mads Mikkelsen in assassin role

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Campaign: Brands October 17, 2016

Brand news and analysis, powered by Marketing Latest Tesco, Google and Graze on using data to transform consumer marketing Simon Gwynn Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel. Just Eat gives board role to former P&G marketing boss Roisin Donnelly Simon Gwynn P&G's former UK marketing chief Roisin Donnelly has joined the board of Just Eat as a non-executive director, starting today. Ford campaign for new SUV stars Mads Mikkelsen in assassin role Simon Gwynn Ford is launching an eight-minute short film as part of a £40m European campaign to promote its new SUV model, the Ford Edge. EasyJet signs multimillion pound innovation deal Daniel Farey-Jones EasyJet has joined the raft of brands seeking arrangements with tech start-ups, signing a deal with incubator Founders Factory. Content marketing has an identity crisis Bian Salins TSB's head of social explains why companies must recognise that content creation and production is now part of everyone's job. Should all advertisers embrace crowdsourcing? John Tylee Crowdsourcing polarises opinion across the ad community. Advocates regard it as the key to unlocking an endless supply of freelance talent and putting it to work for marketers. Detractors claim crowdsourcing devalues creativity and cannot work effectively without the strategic thinking and fine-tuning of creative ideas that agencies provide. How Sainsbury's ads revolutionised the UK's food culture Paul Burke Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke. Watch: Costa to sell alcohol at new London concept store Georgina Brazier Costa's new concept store in south London is the first of its UK high street stores to offer a selection of alcoholic drinks to complement its food and drink range during its extended opening hours. Review recap: Samsung, Public Health England, Godiva Staff Samsung was in the news last week for reasons other than its exploding phones. The brand is reviewing its advertising in Europe and North America. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Promoted Fully formed, DM campaign from your desktop in 10 minutes Getmemedia Yourdrop from Whistl is easy-to-use leaflet advertising for any business, that lets you launch an entire campaign from your browser... Campaign Jobs Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Display & Affiliates Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Search / PPC Marketing Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Digital Marketing Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Football Business Manager Nike Competitive + Benefits Nike, London (Central), London (Greater) Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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