Thursday, 6 October 2016

Guardian commercial chief on enticing advertisers, QVC in media review, Haymarket to sell motorsport division

Campaign: Media

Campaign: Media
October 06, 2016
Media news and analysis, powered by Media Week

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Guardian commercial chief Nicklin on getting its readers 'to do things' for brands
Guardian commercial chief Nicklin on getting its readers 'to do things' for brands

Maisie McCabe

Chief revenue officer Hamish Nicklin speaks to Maisie McCabe about his strategy to win back advertisers.

QVC to kick off global media review
QVC to kick off global media review

Omar Oakes

QVC, the home-shopping network, is set to launch a review of its global media planning and buying business.

Haymarket to sell motorsport division
Haymarket to sell motorsport division

Staff

Haymarket Media Group has agreed to sell its motorsport brands and related events activity to Motorsport Network, the online US motor racing content and events company.

Guardian cool on joint print ad sales
Guardian cool on joint print ad sales

Maisie McCabe

The Guardian's chief revenue officer Hamish Nicklin has voiced caution over joint newspaper ad sales.

Danish AI agency Blackwood Seven to open UK office
Danish AI agency Blackwood Seven to open UK office

Gideon Spanier

Blackwood Seven, the artificial-intelligence media agency based in Denmark, has recruited a string of London heavyweights to its UK board as it prepares for a British launch.

News UK and Unruly set sights on integrated pitches
News UK and Unruly set sights on integrated pitches

Shona Ghosh

News UK will position itself as a more joined-up digital advertising proposition by bringing its technology start-up acquisitions, Unruly and Storyful, into joint pitches for the first time.

iProspect hands MD role to Carat's Felicity Long
iProspect hands MD role to Carat's Felicity Long

Omar Oakes

iProspect has poached Felicity Long, head of digital at sister media agency Carat, for the role of UK managing director.

Don't weep over M2M - a fresh start can be good
Don't weep over M2M - a fresh start can be good

Gideon Spanier

As the demise of M2M shows, sometimes in business you must eat your own children.

Capital FM app lets users skip radio tracks as Global ups festivals investments
Capital FM app lets users skip radio tracks as Global ups festivals investments

Omar Oakes

Global's updated mobile app for Capital FM now lets users skip tracks as the UK's biggest radio company diversifies its business into more events.

Scrutiny of the big tech beasts is long overdue
Scrutiny of the big tech beasts is long overdue

Maisie McCabe

Facebook's campaign data controversy makes the failure to hold the digital powerhouses to the same standards as other media all the more inexplicable.

How the cyber revolution could help gender diversity
How the cyber revolution could help gender diversity

Sue Unerman

The factor that may step change the workplace and society is not a release of power by men to women because of a generation shift.

Apple launches App Store ads
Apple launches App Store ads

Omar Oakes

Apple has begun displaying ads in the App Store for its iPhone and iPad mobile devices.

TalkTalk fined £400k in customer data theft probe
TalkTalk fined £400k in customer data theft probe

Omar Oakes

TalkTalk has been fined £400,000 for below-par online security after more than 150,000 customers' personal data was stolen.

Ideas with Momentum
Promoted
Ideas with Momentum

Fold7

Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom...

How clever native makes online advertising work: Volvo #MadebySweden
Promoted
How clever native makes online advertising work: Volvo #MadebySweden

Redpill

Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot of brands still put their budget behind traditional advertising.

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