Why we should study accidental marketing, Is 'learn-as-you-go' creativity the future?

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Campaign: Agencies October 04, 2016

Latest Is 'learn-as-you-go' creativity the future? John Tylee At a time when most advertising is pretested to within an inch of its life, will the new kind of "suck it and see" approach about to be pioneered by Ogilvy & Mather set creativity free again? Guardian launches programmatic audience targeting platform with iProspect and Eurostar Omar Oakes The Guardian's publisher has launched a programmatic audience targeting platform that it says will deliver smarter and more effective campaigns. Why we should study accidental marketing Rory Sutherland Rory Sutherland may be "a crap version of Jeremy Bullmore" but he's not about to get churlish about it. Making diversity the new normal Jane Bloomfield Diversity is more than an internal issue for the advertising business, we also need to embrace it in our day to day work, explains Kantar Millward Brown's head of UK marketing. Promoted 3 great ads I had nothing to do with: Remco Graham on British Heart Foundation, IKEA and Crest Thinkbox Remco Graham, ECD and Creative Partner, Now, reveals three great ads he admires but had nothing to do with The Work TalkTalk "This stuff matters" by CHI & Partners TalkTalk installed cameras in a family home for its reality TV-inspired campaign purporting to offer a "candid glimpse into how modern families live". Trending British Gas appoints MediaCom for £55m UK media Gurjit Degun British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat. The seven steps to creating a culture of effectiveness Bridget Angear and James Miller Effectiveness is not something that can be stamped on a campaign, but rather the result of a business culture that works toward it from the outset. Unilever plots in-house branded content division Simon Gwynn Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content. Promoted "Transparency and culture is at the very heart of everything we do" Jenny Biggam Antje Derks, Campaign Content Labs In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Jenny Biggam, founder, the7stars, is the latest boundary pusher in our series. Neil Christie, managing director at Weiden + Kennedy, speaks to her... Campaign Jobs Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire Head of Digital - Independent CRM Agency - London £90000.00 - £100000.00 per annum + benefits DNA Recruit, London Brand & Content Strategist - Integrated Comms Agency £55000 - £60000 per annum + Great Company Benefits Ultimate Asset, London Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Strategic SENIOR ACCOUNT MANAGER/ ACCOUNT DIRECTOR - Creative agency dependent on experience Judi Patton, London (East), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Packaging Design Manager £38k - £45k base plus package depending on experience Heineken, Edinburgh, City of Edinburgh Design Manager Competitive Lord's Cricket Ground, London

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