Marketers report increased adspend despite falling confidence amid Brexit; The client/agency divide: mutual respect is the key to symbiosis

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Campaign: Agencies October 12, 2016

Latest Marketers report increased adspend despite falling confidence amid Brexit Omar Oakes Marketers have "held their nerve" in the face of an uncertain business climate following the UK's Brexit vote, according to the latest Bellwether Report by the IPA. The client/agency divide: mutual respect is the key to symbiosis Hugh Fletcher Both agencies and their clients need to respect each other's expertise to work together successfully, writes the former Audi UK head of digital. KFC drops the f-bomb in provocative new campaign Simon Gwynn Bartle Bogle Hegarty has created a new outdoor ad for KFC that toys with with the convention of starring-out the letters in the middle of a swear word. How to rehash old ideas with good quality creativity Rob Doubal Rehashing classic ideas can only work if they are executed well and bring something new, says McCann London's creative chief. BT's Ryan Reynolds ad banned for 'misleading' broadband claims Omar Oakes BT's ad starring Ryan Reynolds for its internet service has been censured by the Advertising Standards Authority for misleading claims about service speed. How Monty won Christmas for John Lewis John Lewis won this year's Creative Effectiveness Grand Prix in Cannes with its 2014 Christmas ad campaign. Adam & Eve/DDB's Les Binet, David Golding and Martin Beverley and Manning Gottlieb OMD's David Bratt explain the strategy and how creativity was key to effectiveness. Excessive overtime blamed for suicide of Dentsu employee David Blecken Excessive overtime blamed for suicide of Dentsu employee Movers and shakers: We Are Social, Cheil UK, BETC London, CHI & Partners and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff The Work Fuller's Frontier "#FindFlavour" by The Corner Fuller's has hidden messages in what appear to be blank posters, which can only be revealed via Instagram. End Youth Homelessness "Get them to a safe place" by Leo Burnett Street art has been used to depict the precarious life of a kid who has to choose between the dangers at home and the risks of living on the streets. Premier Foods "Oxo family" by J. Walter Thompson London Oxo has unveiled its first TV work since the death of its previous campaign's much loved "mum", Lynda Bellingham, in 2014. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Campaign Jobs PPC Account Director £45k Dot-Gap, London (Central) PPC Account Executive £25k Dot-Gap, London (Central) Business Development Manager £35k Dot-Gap, London (Central) Video Inventory Manager Negotiable Sky, Brentford, Middlesex Sky AdSmart Sales Manager Negotiable Sky, Brentford, Middlesex Head of Digital - a modern day agency £60-75k plus benefits The Jefferson Group, London (Central), London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Video Editor Competitive McCann Central, Solihull, West Midlands Senior Artworker Competitive McCann Central, Milton Keynes, Buckinghamshire

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