Ikea's UK marketing chief: 'Our role is not to be autocratic + latest from TalkTalk, Facebook & Samsung

View in web browser | Add to safe senders list

Campaign: Brands October 03, 2016

Brand news and analysis, powered by Marketing Latest Ikea's UK marketing chief: 'Our role is not to be autocratic' Simon Gwynn Ikea has just closed the doors on The Dining Club, an experiential pop-up that was created to speak to people about the reality of their lives, according to UK marketing manager Laurent Tiersen. TalkTalk strives to put ordinary consumers first in campaign set in real family home Simon Gwynn TalkTalk is launching a reality TV-inspired new brand campaign billed as offering "a candid glimpse into how modern families live their lives today." Facebook has just turned to the dark side Andy Pemberton We should be concerned by a social media network that has the power to decide what news stories and ads are accessible to its users. GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign Omar Oakes Donald Trump gets a grilling in Gourmet Burger Kitchen's latest ad campaign, which lampoons the US presidential candidate by comparing him to a hamburger. Meet the midult: How Debenhams is overturning fashion's youth obsession Nicola Kemp Debenhams is challenging the fashion industry's obsession with youth by adopting an age-agnostic approach to its marketing. The retailer's marketing chief, Richard Cristofoli, talks to Nicola Kemp. Samsung's Rio campaign is an unexpected flag-bearer for sports sponsorship Vicki Holgate The humour in Samsung's "School of Rio" cleverly weaves together the tech brand and the Olympics, writes Vicki Holgate, executive planning director of FCB Inferno. The end of ego: why brands should embrace the expert economy Nicola Kemp In a sector where success is based primarily on the talent and effectiveness of its employees, the marketing industry must fight the growing disdain for expertise. Verizon joins diversity warning to ad agencies Omar Oakes Verizon has become the latest major company to tell ad agencies to diversify its workforce. Review recap: Molson Coors, Mars, Nokia Staff Molson Coors is to speak to agencies about its international media business in one of several global account reviews taking place. Promoted Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom... Promoted 3 great ads I had nothing to do with: Remco Graham on British Heart Foundation, IKEA and Crest Thinkbox Remco Graham, ECD and Creative Partner, Now, reveals three great ads he admires but had nothing to do with Campaign Jobs Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Implementation Manager Up to £45,000 per annum Muse Publishing, London City

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000