Monday, 24 October 2016

AT&T/Time Warner deal | Singapore Tourism global media review | Channel 4 | Financial Times | Facebook | Interpublic Group

Campaign Breakfast Briefing

Campaign Breakfast Briefing
October 24, 2016

Latest

AT&T deal with Time Warner attracts media competition 'concern'
AT&T deal with Time Warner attracts media competition 'concern'

Omar Oakes

AT&T, the US telecoms giant, has agreed to buy Warner Brothers' owner Time Warner for $85.4bn (£69.9bn).

Singapore Tourism launches global media tender
Singapore Tourism launches global media tender

Gabey Goh

The board has launched an RFP for a new global media agency.

Channel 4 to start sponsorship bids for The Great British Bake Off
Channel 4 to start sponsorship bids for The Great British Bake Off

Omar Oakes

Channel 4 is hoping to secure one of the most expensive broadcast sponsorship deals on UK TV for The Great British Bake Off, with bids starting at £8m.

FT finds four in ten users will turn off ad-blockers just by being asked
FT finds four in ten users will turn off ad-blockers just by being asked

Omar Oakes

Almost four in ten people using ad-blockers are "whitelisting" the Financial Times' website and agreeing to view ads after being asked to do so, a survey by the newspaper reports.

Pierce Brosnan's Pan Bahar row: Whose fault is it?
Pierce Brosnan's Pan Bahar row: Whose fault is it?

Byravee Iyer

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

First Facebook Live campaign aims to inspire experimentation
First Facebook Live campaign aims to inspire experimentation

Ilyse Liffreing

Streaming video, TV spots and outdoor ads running in the US and UK will focus on tips for curious users

Interpublic upgrades 2016 growth forecast after 'solid' third quarter
Interpublic upgrades 2016 growth forecast after 'solid' third quarter

Omar Oakes

Interpublic Group has posted "solid" revenue and profit increases for the third quarter of the year and has upgraded its full year organic growth forecast to be between 4% and 5%.

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

How to build brands people love
Promoted
How to build brands people love

Eleanor Kahn

Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle...

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